In a recent legal battle, the New York Times (NYT) filed a lawsuit against OpenAI and Microsoft, accusing them of copyright infringement at the close of 2023. This clash highlights the ongoing struggle between media giants and tech innovators, as artificial intelligence (AI) becomes an integral part of content creation.
Media Power vs. AI Dominance
The NYT argues that the “unlawful” use of millions of articles by OpenAI and Microsoft for training large language models jeopardizes the Times’s ability to deliver its services. With ChatGPT producing doppelgänger output, the NYT asserts that its subscription model is at risk, emphasizing the potential impact on its 10 million subscribers compared to ChatGPT’s massive user base of over 100 million.
Towards compromise and licensing deals
While the battle unfolds, media companies are leaning towards licensing deals rather than stringent legal measures. Recognizing the challenges posed by generative AI, some media outlets have initiated talks with tech giants like Apple, following the model set by OpenAI’s existing agreements with Axel Springer and The Associated Press. Past legal battles, such as Viacom’s unsuccessful attempt against YouTube in 2007, indicate that negotiations and concessions may lead to resolution rather than prolonged court battles.
In the evolving sector of AI, the legal clash signifies a broader struggle to adapt copyright laws to new technological advancements. Despite the apparent mismatch in valuation between traditional media and AI behemoths, the crux of the matter revolves around cash flow rather than disrupting industries.
As the case unfolds, it holds the potential to reshape how content creation is valued in the age of AI, offering insights into the delicate balance between protecting intellectual property and adopting innovation.