Dubai, UAE event

Location

Dubai, UAE

23 - 25 February 2025

Upcoming Summits

Dubai, UAE event

Dubai, UAE

23 - 25 February 2025

Cape Town, South Africa event

Cape Town, South Africa

10 - 12 March 2025

São Paulo, Brasil event

São Paulo, Brasil

07 - 10 April 2025

Manila, Philippines event

Manila, Philippines

01 - 04 June 2025

Agenda AIBC EURASIA

23 Feb
24 Feb
25 Feb
26 Feb

23rd Feb

Clock Icon 00:00 - 23:00

DELEGATES ARRIVAL

Clock Icon 09:00 - 12:00

VIP ACTIVITY - DEEP DIVE DUBAI

Deep Dive Dubai

Discover thrilling diving possibilities in the deepest pool in the world. This stunning underwater attraction is themed to resemble an abandoned sunken city inspired by the UAE’s rich pearl-diving heritage and will take several dives to explore. The meeting time is at 9 am (location to be confirmed), and the dive begins at 9:30 am. Strictly by invitation.

Clock Icon 10:00 - 22:00

PRE-REGISTRATION

Vista Lounge - InterContinental Dubai Festival City

Beat the crowds and collect your badge early. Registration desks are open from 10am till 10pm.

Clock Icon 13:00 - 16:00

ACTIVITY

Open to Premium and Platinum ticket holders only.

Clock Icon 18:00 - 22:00

DRINKS RECEPTION

Vista Lounge - InterContinental Dubai Festival City

Take the opportunity to kickstart expanding your networking after collecting your badge, and join other delegates at our drinks reception. Open to all ticket holders.

Clock Icon 19:00 - 23:00

SiGMA AWARDS

From outstanding influencers, to top operators and providers, the SiGMA Eurasia Awards highlights the creative projects and ideas that have reshaped the tech and affiliate landscape. Join industry luminaries for an evening of celebration, networking, and entertainment. Strictly by invitation only and open to: platinum ticket holders, table sponsors, and paid seats.

Day 1 - 24th Feb

Clock Icon 10:00 - 16:00

CONFERENCE - EURASIA 2025 - DAY 1

Dubai Festival City – Festival Arena

Welcome to the Eurasia conference where industry leaders, visionaries, and innovators converge to explore the latest trends, exchange insights, and shape the future of affiliate marketing and technology. Join us in exploring the forefront of innovation and navigating the boundless possibilities to redefine the landscape of these dynamic industries.

AIBC Stage

Clock Icon 10:00 - 10:10

Opening Section
10:00 - 10:05 / MC Welcome

Olga Yaroshevsky

Olga Yaroshevsky

Managing Director

AIBC

Clock Icon 10:10 - 11:30

Payments & eCommerce
10:10 - 10:30 / Panel - Power Wallets: The all-in-one Tool

Learn how seamless access, multi-currency wallets, carrier billing and advanced security measures can boosting player convenience, expanding global reach, and strengthening protection on both sides.

10:30 - 10:50 / Panel - Compliance and Legislation for Crypto Payments

Delving into the intricacies of compliance and legislation surrounding crypto payments, we will explore the current regulatory landscape, the implications for businesses and consumers, and best practices for navigating this complex environment. 

10:55 - 11:05 / Keynote - Instant Gratification in Gaming Payments

Unveil the importance of fast, seamless payment options and optimizing the checkout experience to enhance player satisfaction and loyalty.(Mobile wallets -> why players prefer quick payments; checkout experience - reducing friction to boost conversion rates; streamlined payments - enhancing customer loyalty).

11:05 - 11:25 / Panel - Leveraging In-Game Payment Ecosystem

Analyze effective monetization strategies, including dynamic pricing and payment analytics, to boost player engagement and monetization.

Clock Icon 11:30 - 13:20

Regulation & Compliance for Gaming, AI, Blockchain
11:30 - 11:40 / Keynote - UAE: Leading Hub for Crypto, Gaming and AI

Explore how the UAE has emerged as a pivotal hub for innovation in cryptocurrency, gaming, and artificial intelligence, driving economic growth and attracting global talent through regulatory advancements and strategic investments.

11:45 - 11:55 / Keynote - DubAI: Creating and Nurturing the AI ecosystem

With its strategic initiatives, collaboration opportunities, Dubai cultivates an innovative AI ecosystem -- learn how government, industry, and stakeholders foster sustainable growth and ethical advancements in artificial intelligence.

11:55 - 12:15 / Panel - Compliance for AI, Crypto and Gaming: Security First

As technology evolves, the critical intersection of regulatory frameworks and innovative technologies emphasizes the need for robust security measures to protect users and uphold ethical standards.

12:20 - 12:40 / Panel - From Vision to Regulation: New UAE's Gaming Law Shaping the Future

The UAE's gaming industry is transforming, reflecting a bold vision for economic diversification and innovation and ensuring sustainability, integrity, and responsible growth in this dynamic sector.

12:40 - 12:50 / Panel - Unique Vision: RAK DAO Ecosystem for Blockchain, Digital assets and Gaming

RAK Digital Assets Oasis (RAK DAO), the world’s first and only Free Zone with Common Law features dedicated to digital assets companies,  has become a global hub for digital assets and convenient sandbox for tech companies settling in the UAE.

12:55 - 13:15 / Panel - Regional influences on gaming regulations: unveiling market dynamics in MENA

Which cultural, economic, and political factors shape the evolving landscape of gaming regulations in the Middle East and North Africa? The panel will highlight both opportunities and challenges for stakeholders in the industry.

Clock Icon 13:20 - 13:50

AI Workshop & Live Demo
13:20 - 13:50 / AI Workshop & Live Demo

Join us for a remarkable showcase of the latest AI apps and tools that can be instantly used to scale business infrastructure, or simply improve your daily routines.

Clock Icon 13:50 - 15:05

AI Solutions for Business
13:50 - 14:10 / Panel - AI and Gaming: New Solutions that Actually Work

Learn more about groundbreaking AI-driven innovations in gaming that enhance player experiences and ensure responsible gaming behaviour.

14:15 - 14:25 / Keynote - Top 10 AI Tools for Business in 2025

Identifying the best cutting-edge tools that can enhance operational efficiency, drive innovation, and unlock new avenues for growth in tech and gaming.

14:25 - 14:45 / Panel - The Impact of AI on Marketing and Brands

From analyzing browsing patterns, to  social media interactions, to delivering tailored recommendations and targeted advertisements -- explore how AI & machine learning disrupt the world of marketing.

14:45 - 15:05 / Panel - How Entrepreneurs Can Use AI to Better Understand Their Target Audience

Entrepreneurs can leverage AI tools to analyze consumer behavior and preferences through data-driven insights, enabling them to tailor their products and marketing strategies more effectively to meet the nuanced needs of their target audience.

Clock Icon 15:05 - 15:50

Tech Innovation in Gaming & Crypto
15:05 - 15:25 / Panel - Blockchain and Tokenization in Gaming

Tokenized assets bridges the gap between gaming and Web3, offering innovative solutions that cater to both gaming and crypto community.

15:30 - 15:50 / Fireside Chat - Identifying the Next Unicorn: How AI, Blockchain & Crypto Create Revenue Opportunities

The session explores the convergence of advanced technologies, revealing how innovative startups leveraging artificial intelligence, blockchain solutions, and cryptocurrency can forge new revenue streams and disrupt gaming industry to potentially become the next billion-dollar enterprises.

SiGMA Stage

Clock Icon 10:00 - 10:05

Opening Section
10:00 - 10:05 / MC Welcome

David Ozi Borg

David Ozi Borg

SiGMA Stage Host

Clock Icon 10:10 - 11:20

Safe Gaming & Social Engagement
10:10 - 10:30 / Panel - How to Build Trust and Secure Player Data in MENA’s Gaming Landscape

Exploring how gaming platforms can enhance player security and protect personal data, while fostering trust with their communities.

10:30 - 10:40 / Keynote - MENA's 80% Mobile Gaming Market Boom

A dive into the mobile-first culture and the essential strategies for engaging the region’s mobile gamers.

10:45 - 10:55 / Keynote - Crafting Games for a New Generation of MENA Players

Discuss the role of language, culture, and local partnerships in creating games that resonate with MENA's diverse audiences.

10:55 - 11:15 / Panel - Evolving entertainment licensing in the UAE: audience insights and compliance pathways

Examine key audience insights, industry trends, and the compliance pathways businesses must navigate to thrive in the region’s shifting environment.

Clock Icon 11:20 - 12:40

Digital Marketing
11:20 - 11:40 / Panel - Turning Gaming Platforms into Sales Engines

How gaming brands can create seamless shopping experiences within platforms like Instagram, TikTok, and YouTube to boost conversions and drive sales.

11:45 - 11:55 / Keynote - Unlocking Virtual Brand Experiences with Metaverse

Using metaverse to engage customers in innovative ways, offering insights on digital experiences, virtual branding, and cross-platform engagement.

11:55 - 12:15 / Panel - Mobile Games and Localized Marketing in MENA

Find out how to craft localized campaigns tailored to the region's cultural and demographic nuances, as well as navigating mobile optimizations specific to the UAE market.

12:20 - 12:40 / Panel - Personalizing Player Journeys and Campaigns

Dive into how using machine learning, chatbots, and predictive analytics to optimize player journeys and boost engagement.

Clock Icon 12:40 - 13:55

SiGMA Startup Pitch Dubai
12:40 - 13:55 / SiGMA Startup Pitch

Clock Icon 13:55 - 15:10

Influencer Voices
13:55 - 14:15 / Panel - Influencer ROI Decoded: Unmasking the Secrets Behind Success Metrics

Get behind the scenes of influencer campaigns and uncover the often-overlooked metrics that can make or break your marketing strategy.

14:15 - 14:30 / Keynote - From Hype to Trust: Influencers as Authentic Brand Ambassadors

Learn the art of transforming influencer partnerships into genuine connections that drive trust and deep audience engagement.

14:35 - 14:55 / Panel - Influencer Crisis Management & Compliance: How to Avoid the PR Nightmare

Unveil how to stay compliant, ethical, and transparent in influencer marketing to avoid legal pitfalls and reputational damage.

14:55 - 15:10 / Keynote - True Bread Winners: Micro-Influencers

Leverage smaller, highly engaged creators to craft authentic and impactful marketing campaigns that resonate with targeted audiences.

Clock Icon 15:10 - 15:55

MENA Impact Insights
15:10 - 15:30 / Panel - Investing in Play: How Game Mechanics Are Shaping the Future of Startups

Explore how game-inspired strategies are transforming industries like education, tech, and AI, creating lucrative opportunities for investment and startup growth.

Mona Motwani

Mona Motwani

Founding Venture Partner

Ixia Capital

15:35 - 15:55 / Panel - Coins, Codes, and Controllers: Payment Tech That Powers Play

An eye-opening discussion on digital transformation and payment innovations redefining the gaming experience in MENA.

Clock Icon 10:00 - 18:00

EXHIBITION - DAY 1

Dubai Festival City – Festival Arena

Known for its buzzing vibe, the expo is open to all ticket holders. 


Clock Icon 18:00 - 20:00

NETWORKING DRINKS

Vista Lounge - InterContinental Dubai Festival City

Join us for an evening of networking over refreshing drinks, fostering connections and collaboration in a relaxed atmosphere. Open to Platinum ticket holders only.

Clock Icon 19:30 - 22:30

iGATHERING DINNER

Gather ’round for an evening of delectable delights and delightful company at our dinner, where flavors and conversations intertwine for a memorable culinary experience. Strictly by invitation and open to Premium and Platinum ticket holders.

Day 2 - 25th Feb

Clock Icon 10:00 - 16:00

CONFERENCE - EURASIA 2025 - DAY 2

Dubai Festival City – Festival Arena

Welcome to the Eurasia conference where industry leaders, visionaries, and innovators converge to explore the latest trends, exchange insights, and shape the future of affiliate marketing and technology. Join us in exploring the forefront of innovation and navigating the boundless possibilities to redefine the landscape of these dynamic industries.

AIBC Stage

Clock Icon 10:00 - 10:10

Opening Section
10:00 - 10:05 / MC Welcome

Olga Yaroshevsky

Olga Yaroshevsky

Managing Director

AIBC

Clock Icon 10:10 - 11:30

Blockchain Gaming & GameFi
10:10 - 10:20 / Panel - From GameFi to tap games: the best earning strategies

The play-to-earn crypto gaming space has encountered a number of obstacles, with over 30% of announced blockchain-based games being either cancelled or discontinued in 2023. Community engagement, asset ownership, and hybrid approaches that bridge the Web2 and Web3 gaming worlds could dictate potential future success.

10:20 - 10:40 / Panel - Magic Worlds: AR, VR, MR, XR applications for Gaming and Community Building

What's the difference in reality? Explore transformative potential of technologies in creating immersive gaming experiences and fostering vibrant virtual communities.

Clock Icon 10:00 - 18:00

EXHIBITION - DAY 2

Dubai Festival City – Festival Arena

Known for its buzzing vibe, the expo is open to all ticket holders.


Clock Icon 18:00 - 20:00

NETWORKING DRINKS

Vista Lounge - InterContinental Dubai Festival City

Join us for an evening of networking over refreshing drinks, fostering connections and collaboration in a relaxed atmosphere. Open to Platinum ticket holders only.

Clock Icon 19:30 - 22:30

iGATHERING DINNER
Gather ’round for an evening of delectable delights and delightful company at our dinner, where flavors and conversations intertwine for a memorable culinary experience. Strictly by invitation and open to Premium and Platinum ticket holders.

Clock Icon 22:00 - 04:00

SiGMA OFFICIAL CELEBRATION

Papa Dubai

Wrap up the SiGMA event by joining us for some fun at our closing party! For entrance, please present your badge, wristband, or ticket at the door. Open to Platinum ticket holders only.

Day 3 - 26th Feb

Clock Icon 00:00 - 23:00

DELEGATES DEPARTURE

Latest News

Guides

Bitcoin for Dummies Explained

Learn all the ins and outs of Bitcoin, a digital currency based on blockchain technology. It allows secure, decentralized peer-to-peer transactions without a central authority. It’s the first and most popular cryptocurrency.

Cryptocurrencies for Beginners: A 101 Guide

Find out more about Cryptocurrencies like Bitcoin, Ethereum, and Ripple are digital assets using blockchain for secure, decentralized transactions. Beyond investments, they enable smart contracts and fast international transfers and serve as digital gold.

Blockchain for Dummies: How It Works?

Get on top of Blockchain, a secure, decentralized ledger technology that records transactions across a network of computers, ensuring transparency and data immutability. Blockchain technology is revolutionizing our future, so don’t miss out on this phenomenon!

Best Crypto to Invest in 2024

Discover the top cryptocurrencies poised for remarkable growth in 2024. From Bitcoin’s dominance and Bitcoin halving to Helium’s innovative network, our hand-picked list guides you through the best investment opportunities in today’s crypto market. Don’t miss out on this amazing prediction.

Staking Crypto: What Is It?

Explore crypto staking and learn how to earn passive income by locking up digital assets to support network security and operations. Staking crypto is an investment strategy and a more energy-efficient way for participants to receive cryptocurrency rewards.

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