Security Matters: PepsiCo’s Blockchain partner for recycling

Category: Asia Blockchain Crypto

In the global fight for a better and more livable environment, dealing with the near-omnipresent challenge of plastic pollution is a vital front that advances in Deep Tech are only now managing to tackle. With some of the largest institutional players entering the Blockchain space, this emerging technology might be a pillar in the establishment of a greener supply chain.

Security Matters: PepsiCo’s Blockchain partner for recycling

PepsiCo, the brand behind consumer favorites such as Pepsi and Mountain Dew and many many more, is the second largest player in the global soft drinks industry. Necessarily, this means that any attempt to clean and secure the international supply chain would need participation from consumer giants such as PepsiCo in order to stand a chance at a genuinely sustainable impact. Through the power of Blockchain, the company may have found disruptive ways to base their manufacturing cycle on a digitalized and traceable system.

PepsiCo Labs has reported it will team up with six new companies to advance this focus on sustainability in its European production network. One of these new companies, Security Matters, utilizes blockchain innovation to recognize, sort and pack waste products. The company plans to use Security Matters’ invisible market system in both the sorting process of waste by-products and in making these systems identifiable and verifiable at scale.

Building a circular supply chain

As for the ambitious start-up itself, Security Matters is a next generation solution for product traceability, anti-counterfeiting and brand protection with the aim of upholding supply chain integrity through Blockchain technology. In terms of its venture into empowering the move towards a circular economy, the start-up has developed a Blockchain-powered recycling conveyor that uses chemical markets to identify and filter plastics, these then being digitally twinned to allow for identification.

Beyond PepsiCo, the start-up has also forged several other high profile partnerships such as a joint venture with Perth Mint towards enhancing the traceability and authentication process of gold. As for the industry itself, while Crypto Winter has taken its toll, Blockchain technology is undergoing a very low-profile renaissance with large multinational actors with IBM, Fujitsu and more looking into the technology’s potential for supply chain management and more.

Join us in Belgrade, Serbia from the 22-25th August:

With the peninsula being known for its natural beauty, rich cultural landscape and fantastic delicacies, the Balkans are renowned for having some of the most quintessentially Mediterranean vistas and experiences. From the Adriatic coastline of Split to the fairytale-esque castle of Lake Bled, the region has a lot to offer the world. This being said, something that fewer may know is the fact that the nations of the Balkans are incubating a nascent but powerfully growing technical expertise when it comes to frontier technology such as Blockchain, GameFi, AI and more. Therefore the region may not only be a rich adventure into the past but my also serve as a window into the very near future.

Join us in Belgrade for the best the industry has to offer and for a window into the future of Deep Tech. To learn more about sponsorship and speaking opportunities or to inquire about attending the event, please contact Sophie at [email protected]

Budapest, Hungary event


Budapest, Hungary

02 - 04 September 2024