Formula 1 has secured a multimillion sponsorship deal with the digital asset trading platform
While details on the terms are yet to be disclosed, it was announced on Tuesday that Crypto.com and Formula 1 have signed a sponsorship agreement of $100 million through the mediator Creative Artists Agency, with a run time of five years.
Crypto.com will therefore gain visibility in Formula 1 races across the globe, including the new Sprint series. Trackside slots will feature the brand starting July 17 for all F1 races. The company will also introduce a new Belgian Grand Prix award in August as NFT partner, suggesting a wide-range promotion of NFT technology.
The deal marks a continuation of sport sponsorship deals signed by the crypto exchange, as they already maintain a partnership with the F1 team Aston Martin Cognizant Formula One, which celebrated their racing comeback with NFTs. Apart from racing, they also sponsor the Montreal Canadiens in NHL, as well as the Italian football league Lega Serie A.
Next up: Malta Week
Don’t miss out on amazing networking opportunities and exclusive industry insights at Malta Week. Four leading shows will bring the best of the business back-to-back to a first-class meeting point. Malta Week will consist of SiGMA, AIBC, Med-Tech World and AGS, each presenting the top developments of their focal industries.
The cross-collaboration of each brand make Malta Week the number one destination for leading think-tanks of the gaming sector, emerging tech, digital health and digital marketing. The middle of the Mediterranean is the perfect place for multi-faceted business deals and face-to-face conversations with leading affiliates, policymakers and thought leaders.