YGG partners with Immutable to propel Web3 game Guild of Guardians
Yield Guild Games (YGG), a Web3 gaming community in the Philippines, has announced a strategic partnership with Immutable, a global leader in Web3 game publishing. This collaboration positions YGG as an anchor partner for Guild of Guardians (GOG), a mobile game released on the Immutable platform, which has gained significant traction since its global launch in May.
The power of the Filipino gaming community
Immutable’s Executive Producer, Jill Keshyap, highlighted the Philippines as a pivotal market for Web3 gaming. “The Philippines is one of the strongest communities in Web3 gaming, with YGG Pilipinas leading the charge. Their players are some of the most active and dedicated globally, consistently ranking at the top of new web3 games,” Keshyap stated. She further emphasised that YGG Pilipinas’ expertise in user acquisition has been instrumental in expanding Guild of Guardians’ reach, helping the game establish itself as a top team-based RPG on mobile.
The Philippines has been recognised as the global leader in Web3 gaming interest for three consecutive years, according to CoinGecko. With over 95,000 active community members, YGG Pilipinas plays a critical role in introducing Filipino players to Immutable’s growing roster of games. The community’s impact is evident, with YGG Pilipinas members dominating leaderboards and creating content to engage new players.
Guild advancement program and community engagement
As part of the partnership, Guild of Guardians is prominently featured in Season 6 of YGG’s Guild Advancement Program (GAP). This questing platform rewards players with YGG tokens and achievement badges in the form of soulbound tokens, which are verifiable on the blockchain.
Supporting growth through strategic initiatives
Mench Dizon, Country Head of YGG Pilipinas, expressed her enthusiasm for the partnership, noting, “Immutable has consistently supported YGG across multiple initiatives.” Dizon also affirmed YGG Pilipinas’ commitment to supporting Immutable’s games and making them accessible to the Philippines.
