AIBC welcomes Mariusz Gąsiewski as new AIBC ambassador
AIBC is thrilled to announce Mariusz Gąsiewski, CEE Mobile Gaming & Apps Lead at Google, as the latest addition to its esteemed lineup of ambassadors. Known for his pioneering work in mobile gaming and Web3 integration, Gąsiewski’s expertise brings invaluable insights to the AIBC community.On 12th November from 15:50 to 16:05, he will present his keynote, “Web3 Gaming Data: Comparing User and Business Perspectives,” sharing exclusive insights into Web3 gaming user data. This November, he will join the vibrant AIBC Europe event in Malta, where he is set to discuss evolving trends in Web3 gaming data and its implications for both users and businesses.
From Google to Gaming Innovation
Mariusz Gąsiewski has established himself as a leader in the European mobile gaming landscape, where he combines his technical knowledge and market foresight. As Google’s CEE Mobile Gaming & Apps Lead, he works closely with top-tier clients in gaming, gambling, and sports betting. His role involves guiding clients through the complexities of digital transformation, from understanding market data to adopting innovative advertising techniques.
Reflecting on his mission, Gąsiewski emphasises, “It’s about helping clients leverage the right tools to make informed decisions.” His approach highlights the critical balance between technological progress and user experience, a focus that aligns seamlessly with the ambitions of an AIBC Ambassador.
The Impact of Web3 and Blockchain on Gaming
At AIBC Europe, Gąsiewski will delve into the transformative potential of Web3 and blockchain within the gaming industry. In his keynote, “Web3 Gaming Data: Comparing User and Business Perspectives,” he aims to dissect how Web3 is reshaping interactions between players and platforms. He will share exclusive data insights that shed light on player motivations, trends in crypto adoption, and regional differences in gaming behaviour.
This exploration into Web3 is timely. Blockchain’s integration in gaming is not just a technical addition but a shift toward more transparent, community-driven experiences. According to Gąsiewski, understanding why people play and how motivations vary across cultures is essential for creating engaging games. For example, while Western players may prioritise relaxation, users in emerging markets like Asia are often driven by skill improvement and competition. This nuance is crucial in developing games that resonate across diverse audiences.
Check out Gąsiewski’s keynote at AIBC Asia 2024
Challenges and Opportunities in the Evolving Market
Expanding Google’s influence in the regulated gambling markets of Europe is another area where Gąsiewski’s expertise shines. He has navigated the regulatory landscape, advising on best practices to ensure compliance and user safety. “Regulation offers structure,” he explains, “allowing responsible gaming companies to reach new markets in a sustainable way.” As more countries adopt clear guidelines, companies are empowered to explore innovative strategies within well-defined boundaries, thus enhancing player trust and engagement.
Additionally, Gąsiewski is a proponent of merging Web2 and Web3 elements. He believes that a hybrid approach offers the best of both worlds—traditional mobile gaming’s accessibility combined with the unique ownership and community elements of blockchain. His vision for the future of gaming lies in creating games that cater not only to crypto-savvy players but also to a broader user base that may be new to blockchain.
Looking Ahead with Purpose
As he takes on his role as an AIBC ambassador, Gąsiewski brings a commitment to fostering responsible, data-driven innovation. His insights at AIBC Europe promise to inform, inspire, and challenge the industry to embrace change thoughtfully. The partnership between AIBC and Gąsiewski symbolises a shared vision: advancing the gaming industry with integrity, creativity, and a clear focus on the evolving needs of players worldwide.
