AIBC East Europe: Key takeaways from the crypto and payments landscape

From the bustling halls of Hungexpo to the insightful discussions among thought leaders, the AIBC East Europe conference, held on 2-4 September, offered a comprehensive exploration of the industry’s current state and future prospects. This event delved into the latest trends and innovations shaping the world of e-commerce, emerging technologies, cryptocurrencies, and blockchain.

The evolving regulatory landscape

One of the key themes that emerged at the conference was the rapidly evolving regulatory landscape surrounding cryptocurrencies. As governments and regulatory bodies grapple with the complexities of this nascent industry, the conference provided a platform for discussions on compliance requirements, consumer protection, and fraud prevention. 

“When we talk about regulation and the use of cryptocurrencies and crypto-casino activity in different ICOs, it is important to understand that there is no universal and easy answer to this topic. Yes, because each jurisdiction, each ICO has its own regulatory rules.”
– Katerina Shepetenko, Managing Partner at Legal Pilot.

Experts such as Katerina Shepetenko (Managing Partner at Legal Pilot), Elena Sabelnikova (Director at APS money), and Alexander Belov (Forbes Journalist & Media & Fund Founder of Coinstelegram) explored the varying jurisdictional approaches and the potential impact of regulations on the growth and adoption of cryptocurrencies in the iGaming sector.

A revolution in mobile payments and cryptocurrencies

The conference also highlighted the transformative power of mobile payments and cryptocurrencies. As these technologies continue to gain traction, particularly in regions with limited financial infrastructure, they are revolutionising the way transactions are conducted. Alex Volk (pictured above), Chief Business Development Officer of Betatransfer Kassa, explored the benefits and challenges associated with mobile payments and cryptocurrencies and the technological advancements driving their adoption.

Enhanced security for crypto transactions

The security of cryptocurrency transactions remains a top priority. The conference addressed the importance of robust security measures, such as biometrics and two-factor authentication, to protect users from cyber threats.

“I want all of us to be aware that these things: A. Do happen, B. It’s possible to act. And the sooner you act, the better. The better the chance that the money can be turned back. So, please, don’t wait.”
– Marina Khaustova, COO of Crystal Intelligence.

Additionally, experts discussed the role of blockchain analytics in uncovering and preventing crypto-related crimes. Marina Khaustova (pictured above), COO of Crystal Intelligence, is a key contributor to these discussions, sharing her insights on the latest security advancements and the use of blockchain analytics.

A growing trend: Real-time payments

Another significant topic at the conference was the increasing adoption of real-time payment solutions. Driven by technological advancements and regulatory initiatives, real-time payments (RTP) have transformed the way funds are transferred.

“Today, we are faced with certain decisions, and tomorrow, there will be others. However, the consistent trend will always be finding solutions and facilitating communication between two parties. This process will be utilised by both large and small companies, but generally, it will always be P2P.”
– Alex Volk, Chief Business Development Officer of Betatransfer Kassa.

Volk shared his expertise on RTP solutions and their potential impact on the payments industry. He explored the benefits of RTP, compared different solutions like SEPA Instant and P2P, and discussed the factors driving their adoption in various regions.

Insights from industry leaders

The AIBC East Europe Conference brought together a diverse range of industry experts who shared their valuable insights and perspectives. From seasoned professionals to emerging talents, the speakers provided a comprehensive overview of the latest trends, challenges, and opportunities in the world of e-commerce, emerging technologies, cryptocurrencies, and blockchain. 

“Putting cheap creatives in an attempt to target any player doesn’t work anymore. The trend has shifted over the past five years, so advertisers have learned to calculate traffic. Everyone now has analytical systems and learned to write reports, and it is crucial for webmasters to align with methods for quality player acquisition.”
– Yaroslav Babych, CCO at ZM.

Eli Desatnik, Co-founder of Pushub.net, and Yaroslav Babych (pictured above), CCO at ZM, were among the notable speakers who shared their expertise on optimising push notifications and using cutting-edge tech solutions for better results.

AIBC East Europe 2024

The AIBC East Europe 2024 served as a valuable platform for industry professionals to connect, collaborate, and stay informed about the latest developments in e-commerce, technologies, cryptocurrencies, and blockchain. As the regulatory landscape continues to evolve and technological advancements accelerate, the insights gained from this conference will be invaluable for businesses and individuals seeking to navigate the complexities of this rapidly changing industry.