Arianee & the Fédération de la Haute Couture et de la Mode team up to produce an NFT to attendees, giving access to exclusive content
French renowned blockchain specialist, Arianee and the Fédération de la Haute Couture et de la Mode have announced a partnership to offer exclusive accredited guests NFTs as part of a pilot program that is set to take place during the June men’s wear and July haute couture weeks.
Pierre Nicolas Hurstel, CEO and Co-founder of the tech company, said during a statement:
“This partnership is an opportunity for Arianee to open new horizons by co-creating a new form of NFT for one of the foremost fashion events in the world,”
Once the NFT is claimed in Arianee’s secure “Wallet” application an accreditation from the Fédération de la Haute Couture et de la Mode will be provided. The accreditation provides a virtual pass which includes access to Paris Fashion Week services & official events. However, that is not all that those who claim the NFT will be entitled to.
Individuals will also be able to gain access to exclusive digital content, including AR experiences & a sketch of a silhouette walking infront of a French flag by none other than Richard Haines, a fashion illustrator. The silhouette will be rendered as a photorealistic 3D canvas.
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