Mattel revs up NFT market with new Hot Wheels x Fast & Furious collection
Mattel, the renowned American toy company behind the Hot Wheels brand, has announced the launch of a new series of NFTs called the “Fast & Furious Garage” collection. The collection features digital images of classic Hot Wheels cars inspired by the popular Fast & Furious movie franchise.
The new collection, which is part of the Hot Wheels NFT Garage Series, will launch on May 22, timed to coincide with the release of the latest instalment of the popular movie series, “Fast X.” The limited edition NFTs will be sold for $20 per pack.
The iconic toy manufacturer also announced that the Hot Wheels NFT Garage x Fast & Furious collection would be hosted on the public layer-1 blockchain Flow, which is also home to a variety of other well-known NFT collections.
One of the most popular collections on the platform is Dapper Labs’ UFC Strike NFT platform, which features digital collectables of some of the biggest names in the UFC, including Conor McGregor, Khabib Nurmagomedov and Israel Adesanya.
The Flow Blockchain is also home to NFL All Day, an NFT platform featuring digital collectables of NFL players, as well as NBA Top Shot, a platform for NBA-themed NFT collectables. NBA Top Shot has become one of the most popular NFT collections in recent months, with some of its rarest items selling for millions of dollars.
Mattel’s latest foray into NFTs
The Hot Wheels NFT Garage x Fast & Furious collection is set to offer fans a chance to own a piece of their favourite film franchise. Fans can look forward to seeing Dominic Toretto’s 1970 Dodge Charger, Brian O’Conner’s 1969 Camero and Suki’s Honda S2000 from the second instalment of the series, “2 Fast 2 Furious,” being featured as limited edition NFTs.
Original artwork and extensive backstories about the cars accompany each NFT, providing fans with an immersive experience that strengthens their bond with the Fast & Furious world. The collection also provides an additional incentive for collectors to own the entire set. By doing so, they can receive a physical die-cast version of Suki’s car made with spectra flame paint. The redemption window for eligible collectors will start in September 2023.
Mattel’s decision to offer physical die-cast versions of the cars and their NFT counterparts is a strategic move to attract more collectors and fans of both the Hot Wheels and Fast & Furious franchises. By offering something tangible to collectors, the company goes further than just giving digital asset ownership to make fans feel truly involved and fascinated.
The upcoming Fast & Furious drop is just the latest example of Mattel’s continued exploration of the potential of NFTs. Previously, the company partnered with digital company OnChain Studios to release Cryptoys, a collection of Star Wars-themed digital collectables. The launch of the Star Wars NFT collection was in celebration of the unofficial Star Wars Day, which is hosted annually on May 4.
Mattel also recently launched the Boss Beauties x Barbie collection, a series of NFTs that features some of the most influential women in business and entertainment. The toymaker created the collection in collaboration with Girls Who Code, a non-profit organization that aims to close the gender gap in the technology sector. The Boss Beauties x Barbie NFTs launched on May 18 via Flow at $25 per pack.
Furthermore, IMPACT Wrestling has announced a plan to launch NFT collections featuring their biggest stars.
