Mastercard signs partnership with UAE’s Pemo Fintech

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Lea Hogg

In a new collaboration, Mastercard and Pemo, a UAE-based fintech startup serving the Middle East, North Africa, and Pakistan regions, are teaming up to facilitate a cashless and agile expense management solution tailored to small and medium-sized enterprises (SMEs) in the United Arab Emirates (UAE).

Empowering SMEs in digital era

This partnership brings a host of benefits to Pemo Mastercard Corporate cardholders, equipping them with a range of tools to enhance productivity, reduce both business and leisure-related expenses and unlock avenues for business expansion.

Additionally the programme creates a bridge between SME cardholders and more than 150 merchant discounts via the Easy Saving Specials (ESS) platform. ESS, an exclusive global redemption programme for SMEs, offers time-sensitive merchant deals that can be redeemed during the checkout process.

Cashless spending solutions

Valerie Konde, Co-Founder of Pemo, (in photo above with other Pemo team members), expressed enthusiasm about the collaboration with Mastercard. She said that the company’s shared vision is to advocate for cashless spending management solutions in the UAE. The partnership is meticulously designed to cater to the unique needs of SMEs, a sector that has struggled with financial management challenges for a long period of time.

Pemo, with its tailored offerings, aims to help SMEs regain control over their finances and streamline expense management processes.

Digitization and new technology

Pemo leverages the capabilities of digital and contactless payment technologies to provide both physical and virtual corporate cards. These instruments enable businesses to embark on the journey of digitizing and automating their expense management procedures. This includes the convenience of one-click invoice payments and real-time monitoring of cash flow, granting SMEs complete transparency over their spending patterns.

Mastercard’s commitment to financial inclusion

Gina Petersen-Skyrme, Vice President and Country Business Development Lead, UAE & Oman, Mastercard, emphasized the company’s dedication to facilitating better payment methods and expense management for businesses of all sizes. Mastercard’s innovative payment solutions are designed to empower enterprises with heightened efficiency, transparency, and control over their financial operations.

The collaboration with Pemo aligns with Mastercard’s ambitious goal of bringing 50 million micro, small, and medium enterprises (MSMEs) worldwide into the digital economy by 2025.

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