Matias Lapuschin is currently the head of content marketing operations at Sensorium — a technology company focused on accelerating the transition to the metaverse.
“I’m an award-winning marketing and corporate communications professional with over a decade of experience in the global fintech, entertainment, and technology sectors. My job is about creating compelling messages to instantly connect with our audiences all across the globe and align them with our vision for the future of entertainment.
Founded in 2018 with the sole support of Forbes-listed billionaire Mikhail Prokhorov, Sensorium Corporation oversees the technological and business development of the Sensorium Galaxy digital metaverse and supplies it with a wide range of events and experiences through top-tier global content partnerships.
Consisting of professionals from a wide array of fields, Sensorium’s management team guarantees that the technological collaboration and strategic partnerships are always directed toward the attainment of Sensorium’s most relevant contribution to the virtual reality landscape—to make it fully social. Since its foundation, Sensorium Corporation has raised over $100 million in private investments, making it one of the world’s best-funded startups in the VR space.
My job is about creating compelling messages to instantly connect with our audiences all across the globe and align them with our vision for the future of entertainment.
At my current position, I focus on optimizing all our corporate communications to increase organic visibility and refining our core messages to better express our values. I also oversee international media relations, marketing communications, executive positioning, internal communications, and online reputation.
Before life at Sensorium, I was Head of Content Marketing at Crypterium — a KPMG-awarded startup making digital currencies as easy to use as cash. For two years, my job was focused on content marketing and public relations for the U.S., European, and Latin American markets. I designed and executed a comprehensive content marketing strategy that substantially boosted organic user acquisition across regions while securing tier-one publications for the company’s product development efforts. I was awarded Europe’s Best Content Marketer 2021 by Wealth & Finance International based on our results.”