Imprint secures $75 million in Series B funding

Imprint secures $75 million in Series B funding to revolutionize co-branded credit cards

Posted by Lea Hogg Posted: Nov 13, 2023

New York-based fintech company Imprint is making waves in the fintech industry with its innovative approach to co-branded credit cards.

The company has recently announced a substantial US$75 million in Series B funding, led by Ribbit Capital, with significant contributions from Thrive Capital, Kleiner Perkins and Moore Specialty Credit. This funding injection is set to fuel Imprint’s expansion initiatives, scaling existing programmes and introducing new ones.

Grocery to new horizons: Imprint’s expansion into diverse verticals

Since its establishment in 2020, Imprint has experienced impressive growth, challenging the dominance of traditional banks in the co-branded credit card market. Partnering with global brands such as Holiday Inn Club Vacations and Westgate Resorts, Imprint is set to diversify its focus from the grocery and travel sectors.

Over the next six months, the fintech aims to enable brands to initiate customized rewards programmes, enhancing brand loyalty and boosting average consumer spending.

Transforming customer relationships and loyalty with premium co-branded experiences

Imprint’s CEO and Co-Founder, Daragh Murphy, (in photo above), asserts that the company is the modern alternative to legacy banks in the co-branded credit card market.

With a commitment to facilitating stronger connections between brands and consumers, Imprint plans to utilize the additional funding to reinforce its balance sheet and support disciplined growth. By offering a premium co-branded experience, Imprint seeks to continue its trajectory as the clear leader in the evolving landscape of modern co-branded credit cards.

In a conversation earlier this year, Murphy highlighted the need for retailers to implement digital-first programs providing personalized and relevant rewards. The recent Series B funding will empower Imprint to turn this vision into reality, enabling retailers to swiftly adopt digital-first approaches and enhance customer engagement.

Ribbit Capital’s General Partner, Nick Huber, expresses excitement about Imprint’s position as the leader in modern co-branded credit cards, acknowledging the value the platform brings to brands and customers. The continued support from Ribbit Capital underscores confidence in Imprint’s potential to transform how brands interact with their customer base as they scale their business.