Trump’s WLFI to launch debit card with Apple Pay support
US President Donald Trump-backed World Liberty Financial (WLFI) has announced plans to roll out a debit card that integrates with Apple Pay. The move is aimed at facilitating seamless retail transactions for USD1, the decentralised finance (DeFi) project’s native stablecoin. Additionally, it will also expand the project’s reach into mainstream payment solutions.
The announcement was made by WLFI co-founder Zak Folkman during Korea Blockchain Week 2025 in Seoul. Folkman described the debit card as a key part of WLFI’s retail application, which will launch in the near future.
“It allows users to be able to attach their USD1 and their World Liberty Financial app right into their Apple Pay. Not today, but it’s coming very soon,” Folkman told the audience.
Retail app to blend payments and trading
The WLFI debit card will be complemented by the project’s upcoming retail application. As quoted by media, Folkman said the app will operate as a cross between “Venmo and Robinhood,” combining trading capabilities with Web2-style peer-to-peer payments. The WLFI platform will provide investment tools and accessibility through a single interface.
By targeting everyday retail use cases alongside crypto-native functions, WLFI is positioning itself as a bridge between traditional finance and decentralised finance.
Chain-agnostic approach
Folkman also used the stage to dismiss speculation that World Liberty Financial might build its own blockchain. Instead, he stressed that the project will remain chain-agnostic, focusing on interoperability and broad adoption.
“We will never put out a World Liberty Financial chain. It’s literally the opposite of our entire mentality. We believe our job is not to roll out chains or exchanges, but to be completely agnostic when it comes to chains, technology, and distribution platforms,” he said.
WLFI token struggles amid market pressure
WLFI’s native cryptocurrency has been under pressure since its launch on 1 September 2025. The token, which has hovered around $0.20, is trading 35 percent down from its debut.
Market analysts have highlighted several key levels for WLFI. Popular crypto analyst CryptoBusy noted that the token slipped below its ascending trendline, signalling weakening momentum. Accumulation zones have been identified at $0.2088, $0.1973, and $0.1855, while a breakout above $0.2399 on strong volume could flip WLFI back into a bullish structure.
Earlier this month, WLFI burned 47 million tokens in an effort to stabilise its market performance, but selling pressure has persisted.
Folkman acknowledged the volatility, stating that WLFI will remain exposed to market fluctuations. However, he emphasised confidence in long-term growth as the project expands its ecosystem of products.
Strategic partnership with Bithumb
In separate news, World Liberty Financial has also signed a memorandum of understanding (MoU) with South Korean exchange Bithumb. The collaboration is expected to strengthen WLFI’s presence in the Asian market, where crypto adoption continues to accelerate.
With its debit card, retail app, and Apple Pay integration in the pipeline, WLFI is betting on mainstream usability to drive adoption of its USD1 stablecoin and associated ecosystem.
In March, WLFI raised a further $250 million from its second token sale. The total amount raised stood at $550 million. WLFI is closely related to the Trump family and is touted as a revolutionary decentralised finance banking platform. The company sold $300 and $250 million worth of Ethereum, Bitcoin, Tron, Ondo, Sui, and other cryptocurrencies in two sets of token sales. The announcement by WLFI stated that more than 85,000 people completed Know Your Customer (KYC) verifications to participate in the sale, indicating widespread interest from across the crypto spectrum.
