10th Mar
00:00 - 23:00
13:00 - 16:00
Open to Premium and Platinum ticket holders only.
14:00 - 20:00
Jackson Hall – GrandWest Complex
Beat the crowds and collect your badge early. Registration desks are open from 14pm till 8pm.
16:00 - 20:00
Jackson Hall – GrandWest Complex
Take the opportunity to kickstart expanding your networking after collecting your badge, and join other delegates at our drinks reception. Open to all ticket holders.
19:00 - 23:00
Market Hall – GrandWest Complex
From outstanding influencers, to top operators and providers, the SiGMA Africa Awards highlights the creative projects and ideas that have reshaped the gaming and affiliate landscape. Join industry luminaries for an evening of celebration, networking, and entertainment. Strictly by invitation only and open to: platinum ticket holders, table sponsors, and paid seats.
Day 1 - 11th Mar
10:00 - 16:00
Sun Exhibits – GrandWest Complex
Welcome to the Africa conference where industry leaders, visionaries, and innovators converge to explore the latest trends, exchange insights, and shape the future of gaming, affiliate marketing, and technology. Join us in exploring the forefront of innovation and navigating the boundless possibilities to redefine the landscape of these dynamic industries.
10:00 - 10:10
10:10 - 11:40
A discussion on the diverse regulatory frameworks across African nations and how operators can adapt to ensure compliance and legitimacy.
Garron Whitesman
Founding Partner
Whitesmans Attorneys
Delve into the emerging opportunities in countries like Ghana, Uganda, and Senegal, and discuss strategies for operators to establish a foothold in these new territories.
Exploring Africa's innovative regulations designed to promote responsible gambling, protect consumers, and enhance industry accountability.
Garron Whitesman
Founding Partner
Whitesmans Attorneys
Debating the role of regulatory evolution, tech advancements, and AI-driven tools in sustaining growth in markets like South Africa and Brazil.
11:40 - 12:25
Nick Holden
CEO
ACGL (African Cyber Gaming League)
Explore how income and education levels influence betting patterns in Africa and Brazil, and how operators can tailor their strategies accordingly.
12:25 - 13:10
From creating a robust infrastructure of mentorship, funding, to innovative policies that empower entrepreneurs, the South African ecosystem leverage the unique talents and resources to drive technological advancement.
Asal Alizade
Co-Founder & CEO
Blocklogica Labs
When seeking to raise funds for tech and gaming projects, prominent investors recommend crafting a business narrative that integrates innovative technology and market potential.
13:10 - 14:00
Cryptocurrencies offer a transformative potential by enabling financial transactions directly via mobile devices. Peer-to-peer payment systems, DeFi platforms, and stablecoins are emerging as alternatives to banking methods.
Jonathan Low
Founder & CEO
Biptap
Obinna Iwuno
President
SiBAN
Ebenezer Ghanney
CEO
WeWire
Fintech is catalyzing rapid growth of the African gaming industry, driving mobile gaming expansion and transforming digital payments across different tech sectors.
Olaniyi Ibraheem
Business Development Manager - Africa
Ubank Connect
14:00 - 15:10
We´re championing up-and-coming startups with the exciting Pitch competition. Held live on stage, it's your chance to connect with investors and VCs—don't miss this golden opportunity!
15:10 - 16:05
Examine player preferences and expectations when choosing between land-based and online gambling, identifying trends and opportunities for each sector.
Find out how augmented and virtual reality are pushing the boundaries of traditional gaming experiences in land-based casinos.
Explore how land-based casinos can cater to the preferences of younger, tech-savvy demographics while retaining traditional players.
10:00 - 18:00
Sun Exhibits – GrandWest Complex
Known for its buzzing vibe, the expo is open to all ticket holders.
18:00 - 20:00
GrandWest Complex
Join us for an evening of networking over refreshing drinks, fostering connections and collaboration in a relaxed atmosphere. Open to Platinum ticket holders only. 
19:30 - 22:30
GrandWest Complex
Gather ’round for an evening of delectable delights and delightful company at our dinner, where flavors and conversations intertwine for a memorable culinary experience. Strictly by invitation and open to Premium and Platinum ticket holders. Are you a C-Level operator? Score an invite to an exclusive networking dinner with the Free VIP pass. Contact Chris to apply: [email protected].
Day 2 - 12th Mar
10:00 - 16:00
Sun Exhibits – GrandWest Complex
Welcome to the Africa conference where industry leaders, visionaries, and innovators converge to explore the latest trends, exchange insights, and shape the future of gaming, affiliate marketing, and technology. Join us in exploring the forefront of innovation and navigating the boundless possibilities to redefine the landscape of these dynamic industries.
10:00 - 10:10
10:10 - 11:05
Examine how leaders in iGaming are redefining workplace flexibility and managing the complexities of global and remote teams.
Uncover strategies to craft a compelling employer brand that attracts top talent and fosters loyalty.
Nicole Daniels
HR Manager
10bet Africa
11:05 - 12:25
Increasing internet penetration, rising smartphone adoption and a growing youthful customer base as main factors driving the African growth.
Explore the explosive rise of mobile gaming in Africa and how operators can capitalize on this trend to engage a tech-savvy audience.
Gauge the role of digital and non-digital marketing in Africa. While digital advertising dominates almost everywhere else in the world, traditional forms of advertising still hold the value in Africa — TV, radio, billboards, advertisements on the house walls, and even street promoters talking to people.
Geoffrey Muindi
Director & Lead Consultant
BetWorks Consulting Africa
12:25 - 13:35
Uncover why affiliations are pivotal as trusted sources in launching marketing campaigns into new markets.
LC and E-Sports' affiliate platforms increasing popularity amongst players looking for real-time gaming experiences.
Discuss the assets Machine Learning brings: personalization of marketing strategies, predictive analytics for better targeting and increased conversion rates.
13:35 - 14:05
Join us for an exciting and fast-paced session designed to spark new partnerships and test your knowledge. Kick things off with Quickfire Networking, where operators and affiliates will meet for 1-minute rounds of speed networking, exchanging insights and contacts. After 10 minutes of rapid networking, our MC will select two teams to participate in the Clash of Alliances Quiz - 3 rounds of questioning focus on iGaming industry knowledge, affiliate marketing best practices, rounded off by a bout of light hearted trivia.
14:05 - 15:05
10:00 - 18:00
Sun Exhibits – GrandWest Complex
Known for its buzzing vibe, the expo is open to all ticket holders.
18:00 - 20:00
GrandWest Complex
Join us for an evening of networking over refreshing drinks, fostering connections and collaboration in a relaxed atmosphere. Open to Platinum ticket holders only. 
19:30 - 22:30
Hussar Grill – GrandWest Complex
Gather ’round for an evening of delectable delights and delightful company at our dinner, where flavors and conversations intertwine for a memorable culinary experience. Strictly by invitation and open to Premium and Platinum ticket holders. Are you a C-Level operator? Score an invite to an exclusive networking dinner with the Free VIP pass. Contact Chris to apply: [email protected].
22:00 - 02:00
Hanover Street Club – GrandWest Complex
Wrap up the SiGMA event by joining us for some fun! For entrance, please present your badge, wristband, or ticket at the door. Open to Platinum ticket holders only.
Day 3 - 13th Mar
00:00 - 23:00