AIBC CENTRAL EUROPE AGENDA

Unpacking the plays, pivots, and philosophies behind Betsson’s climb, not as a corporate case study, but as a real-world blueprint for thriving when regulation tightens, competition sharpens, and player expectations shift overnight.

Join top regulators from Latvia, Bulgaria, Italy, and Cyprus as they share cross-border perspectives on compliance, market growth, and the future of Europe’s iGaming landscape.

Jānis Ungurs

Director of the Legal Department, Latvia

Lotteries and Gambling Supervisory Inspectorate

Alexsandar Popov

Director

Directorate Supervision of Gambling and Gambling Activities - Bulgaria

As Brazil’s long-anticipated federal regulation finally rolls out in 2025, the panel will explore the balancing act between explosive growth potential and complex tax and compliance frameworks.

Malta’s global leadership is being tested by new EU scrutiny, emerging hubs, and shifting markets. How is Malta growing to remain a central node for global operations?

Jaguar-Adva Gal

CEO

Jaguar Reg&Comp

With GCGRA laying the groundwork, UAE could be the next billion-dollar jurisdiction if you understand the game before it starts.

From empire-building strategy to calculated risk-taking, this high-stakes CEO panel uncovers the bold bets shaping iGaming’s global domains and what leaders today can learn from history’s original high rollers.

Marcel Tobler

CEO

Swiss Casinos

Explosive growth or cautious scaling? Legacy tech or bleeding-edge innovation? In this no-holds-barred live game show, industry leaders make tough calls in real time while the audience votes and challenges their thinking.

Mobile isn’t just a channel it’s the arena. Discover how to build, market, and monetize experiences that win on small screens but deliver big results in one of Europe’s most mobile-dominant gaming landscapes.

With attention spans shrinking and demand for action rising, microbetting is taking over. Learn how AI, real-time data, and UX design are transforming the sports betting experience and how to harness this trend for retention and revenue.

Get inside the minds of journalists, PR pros, and comms leads shaping the industry narrative. Learn how to amplify your brand, avoid media landmines, and own the conversation in a 24/7 content world.

From star streamers to product innovators, game CEOs, mathematicians, and top affiliates - who really drives growth: product or marketing? Discover new strategies that fuel player acquisition, retention, and revenue.

Top affiliate networks reveal how they’ve broken free from commoditized traffic by building brand personas that generate authority, improve CTRs, and anchor audiences across multiple verticals.

AI-powered bidding platforms are outperforming manual campaigns across push, native, and in-app traffic, panelists dissect which tech stacks work, which KPIs to trust, and where to apply human intervention.

Master post-GDPR marketing ecosystem by learning how operators are traversing cookie deprecation, consent frameworks, and ad bans using data-light targeting and contextual marketing.

Top performance marketers reveal how they cracked attribution post-cookie, sharing frameworks that unify email, native, social, and programmatic with end-to-end clarity.

Examine the clash between black-hat subdomain farms and ethical affiliate outreach: what works, what gets penalised.

A candid look at how poor leadership and unchecked egos erode company culture and business performance.

Cordelia Morgan Cooper

Founder

CMC Consulting

Sharing actionable steps as diversity recruitment, inclusive policies, bias training and more - that enable employees to bring their full selves to work.

Equip marketing teams with inclusive design norms, casting protocols, and messaging guidelines that respect audiences and improve conversions.

Providing practical wellbeing programs: EAPs, flexible hours, peer‑to‑peer communities, that reduce churn and foster resilience.

Showcasing real policies that have improved team satisfaction and retention by reducing burnout rates.

Offer frameworks (safe retros, open dialogue, etc.) that equip managers to build teams that innovate without fear.

We´re championing up-and-coming startups with the exciting Pitch competition. Held live on stage, it's your chance to connect with investors and VCs—don't miss this golden opportunity!

MiCA introduces strict rules for crypto businesses in the EU. What do compliance teams need to implement now? This panel breaks down licensing timelines, risk controls, and how to stay ahead of regulatory scrutiny.

What does a post-SWIFT future look like? This discussion explores how blockchain and stablecoins are transforming international payments for banks and businesses.

Xavier Gomez

Group COO

Vancelian

Dmitry Lazarichev

Co-Founder

Wirex

As Europe implements MiCA’s stablecoin framework and the U.S. moves forward with the Genius Act, how will these differing approaches shape the global market? Which model better balances innovation, consumer protection, and cross-border competitiveness?

The panel will explore the latest innovations in AI-driven solutions, discussing how financial platforms can harness these technologies to proactively detect fraud, automate regulatory adherence, and personalize customer interactions at scale. 

Payments are frequently viewed as mere operational necessities, yet they hold untapped potential to drive significant business growth. By leveraging innovative payment strategies and technologies, operators can transform payments from a cost centre into a powerful engine for enhancing user experience, boosting retention, and fuelling revenue expansion.
Supported by:

Gil Tal

Founder & CEO

PayConsult

The session explores the potential benefits and risks of integrating stablecoins into everyday consumer transactions, as opposed to using them as trading tool and payment method for financial platforms. Experts debate whether stablecoins can truly enhance retail experiences or pose regulatory and stability challenges that need careful consideration.

Jonathan Low

Founder & CEO

Biptap

This panel dives into the technical challenges of scaling crypto payment platforms to handle the high transaction throughput demanded by modern gaming ecosystems.

Famous entrepreneur and inspirational figure from the UAE Sara Al Madani talks about how global community of business owners, KOLs and entrepreneurs across multiple industries develop an effort to bring attention to important issues and social impact challenges.

Dr Sara Al Madani

The Emirati Entrepreneur

Explore how the UAE has emerged as a pivotal hub for innovation in cryptocurrency and web3, driving economic growth and attracting global talent through regulatory advancements and strategic investments.

Belal Jassoma

Director of Ecosystems

Dubai Multi Commodities Centre (DMCC)

Join the panel of experts from the UAE crypto industry to learn about Real World Assets tokenization: from working use cases to regulatory nuances.

Malta’s innovative and forward-thinking approach to regulating AI and cryptocurrencies has made the country a leading hub for blockchain and fintech startups. Industry experts, regulators, and entrepreneurs will discuss how Malta’s policies serve as a model for balancing technological advancement with responsible governance, attracting global investment, and creating a sustainable ecosystem for AI and crypto development.

A look at game development and how developers are thinking about game design and the future player.

Discover how AI tools, gamification mechanics, and compliance-first approaches are reshaping affiliate partnerships to deliver sustainable, high-quality traffic and improved conversion rates.

Why overspend on acquisition when retargeting brings players back for cents? Check how retargeting drives ROI in 2025.

Leonid Pudov

CEO

mr.Booster Agency

Learn how to build regulation-resilient, market-specific funnels in Brazil and India, combining cultural UX, compliant creator/partner ecosystems, privacy-first data capture, and mixed-traffic plays that reduce dependence on Google and ad slots most likely to be restricted.

Unveil how affiliates are mining micro-markets like India, Brazil, and Southeast Asia, with CPCs as low as $0.02, by deploying regional language SEO, Telegram Mini Apps, and hyper-local push strategies that convert at scale.

Unpack practical market-entry strategies, licensing requirements, and localization essentials for operators targeting newly opening EU territories, equipping you with first-mover advantage insights.

Understand how to adapt your acquisition strategy by leveraging influencer-led content, TikTok-native campaigns, and micro-affiliates in a regulatory environment increasingly hostile to traditional paid media.

With social trust replacing clickbait, discover how micro-creators using trackable offers and content bundles are outperforming traditional affiliate setups on TikTok, Telegram, and Instagram Reels.

Join us for a remarkable showcase of the latest AI apps and tools that can be instantly used to scale business infrastructure, or simply improve your daily routines.

Tony Ventura

Innovation and Technology Speaker

In this keynote, Angelo Dalli will explore the next wave of AI innovation—Hybrid Intelligence systems that not only reason and plan autonomously but also apply the insight, foresight, and oversight gained from data with the wisdom of human experience, blending human-like intuition with explainable outcomes.

Angelo Dalli

CSO & CTO

Umnai

The only way to keep AI from taking your job is to use AI to do your job better. How does AI work for gaming industry? Learn more about predictive AI and neuroscience solutions for safer gaming experiences.

Data is the fuel of AI — but not all data strategies are created equal. This session explores how leading AI startups harness proprietary data, clean pipelines, and domain-specific insights to gain an edge, and what sets successful data-driven companies apart.

Generative AI is enabling entirely new kinds of startups and reshaping the cost structure of innovation. This session will look at how founders are leveraging AI to build leaner, faster, and more scalable businesses — and the new ethical, legal, and strategic questions this raises.

Keith Zammit

CEO

Elevate AI

Gil Solomon

Founder

Gil Solomon & Co

With more data available than ever, AI is increasingly used to support — or even drive — critical decisions. This panel will explore tools and methodologies for integrating AI into business strategy, risk analysis, and forecasting.

Dieter Brockmeyer

CPO

Diplomatic World Group

We´re championing up-and-coming startups with the exciting Pitch competition. Held live on stage, it's your chance to connect with investors and VCs—don't miss this golden opportunity!

Unveil how to select tracking platforms with live data, fraud detection, and seamless payouts  

Discuss how blockchain can create trust in the affiliate funnel, ensure fair attribution, and automate commissions.

Investigate AI tools that detect bot traffic, black‑hat techniques, and suspicious patterns, essential given rising ad fraud in iGaming.

Get ready as top CMOs enter the hot seat for a no-holds-barred game of Truth or Dare, revealing the bold truths, biggest blunders, and wildest marketing moves in iGaming.

Explore know‑hows to unlock media buying opportunities often missed: data, creativity and tech married for serious performance uplift.

Tackle ad restrictions, regulatory compliance, and brand-safe creative deployment in sensitive markets  

Focus on predictive ROI models using first-party data, clean rooms, and deterministic tracking for smarter ad decisions 

Examine hyper-contextual ad tech: deploying affiliate promos based on live sports, esports or casino milestones to drive urgency.

Dive deep into how operators and affiliates can forge tighter, tech‑driven collaboration to unlock new levels of performance.

Delve into real-world cases of subdomain spam, automation, and AI-generated fake traffic undermining ROI.

Explore post-cookie targeting strategies across emerging media like in-app audio, and programmatic, ideal for iGaming affiliates.

Explore how advanced cloaking tools and shadow traffic sources are gaming programs and how networks are adapting through tech and policy.

Explore examples of community investment, carbon-neutral tech, and ethical employment driving brand loyalty.

The increasing crossover between corporate responsibility, licensing pressures, and brand trust.

Examine how AI can detect problematic behavior and promote safer gaming environments, while also addressing concerns about data privacy and the risk of manipulation. 

Kris Galloway

Head of iGaming Product

Sumsub

Break down methods for real-time behavioral tracking, churn forecasting, and agile loyalty tweaks.

Promote metrics like engagement depth, psychological wellbeing, and inclusive culture effectiveness as better performance indicators.

Discover proven retention tactics that prioritize player wellbeing and sustainability, from ethical UX design to AI-based loyalty programs, while maintaining lifetime value and compliance integrity.

Unveiling how operators and partners can redesign lottery games with digital-first mechanics, gamified experiences, and bold engagement strategies to attract Millennials and Gen Z while boosting performance and ROI.

Frank Cecchini

Head of Lottery

Evoplay

How to detect at-risk VIP players early using UX signals and personalized engagement.

Learn how operators and PSP partners use payment orchestration, programmable vaults, and smart retries to raise approval rates, cut costs, and expand into new markets without adding checkout friction. 

See how operators, IDV vendors, and affiliates coordinate to curb multi-accounting, ATO, and chargebacks, using device intelligence and behavioral signals, while preserving fast onboarding and long-term LTV.

Take away a practical roadmap to replace third-party cookies with first-party data, server-side tagging, clean-room style measurement, and stronger affiliate/CRM partnerships that protect ROAS and compliance.

Step into the hot seat! In this interactive session, leading iGaming companies undergo a live ESG assessment on stage. Watch as their sustainability practices are scored, challenged, and improved in real-time!

With billions flowing into sports tech — from wearables to fan engagement apps — the space has become a goldmine for investors. This keynote explores where the smartest capital is going, what makes a sports tech startup investable, and which models are scaling beyond niche fandoms.

From launching in-house tech ventures to incubating AI scouting platforms — why are elite sports organizations pivoting toward startup culture?

Livestreaming, digital merch, NFTs, brand collabs — the athlete of today is part influencer, part entrepreneur. How are platforms and tech enabling this shift, and what does it mean for younger players building brands early?

With each EU country applying its own regulatory twist, betting companies face a fragmented compliance landscape. Experts will discuss how to scale operations across borders while staying compliant, and how technologies like AI and RegTech are helping streamline audits, licensing, and AML protocols.

Explore how AI is being used to set odds, detect match-fixing, and optimize user engagement — but also the dark side: player profiling, risk prediction, and addiction triggers. Where’s the ethical line?

From play-to-earn economies to on-chain gaming rewards, financial mechanisms are increasingly embedded into gaming experiences. This panel dissects the convergence of DeFi and gaming, the legal grey zones, and the impact this hybridization has on users, developers, and regulators.

Behind the highlight reels lies an industry grappling with long hours, intense pressure, and little support. This session brings together players, coaches, and psychologists to openly discuss the mental health crisis in esports and what support systems are finally emerging to protect the next generation of talent.

Overview of How Traditional Sports & Blockchain & AI (including web3 & creators’ economy) go hand in hand, and what role global telecoms can play in this convergence, and why web3 really matters for the benefit of fans more than ever before!

Samir Ceric

COO

Blocksport AG

From play-to-earn economies to on-chain gaming rewards, financial mechanisms are increasingly embedded into gaming experiences. This panel dissects the convergence of DeFi and gaming, the legal grey zones, and the impact this hybridization has on users, developers, and regulators.

Tokenized assets are redefining the fan-team relationship, offering new levels of engagement and even governance. Hear from teams, platforms, and crypto innovators about how fan tokens and collectibles are being used for community-building, revenue generation, and real-time rewards.

Traditional ticketing is broken — plagued by scalping, fraud, and poor resale control. Tokenized ticketing via blockchain promises a secure, transparent, and programmable alternative.

AI is powering scouting systems, injury prediction tools, and performance analysis — but who audits the code? This panel explores the unintended consequences of AI adoption in sports: racial or gender bias in data sets, opaque evaluation systems, and the real-life impact on athlete careers.