10 Mar
11 Mar
12 Mar
13 Mar

10th Mar

Clock Icon 00:00 - 23:00

DELEGATES ARRIVAL

Clock Icon 09:00 - 15:00

KAYAK & CRUISE WITH MARINE WILDLIFE

Experience the stunning coastline of Cape Town with an exclusive Kayak with Dolphins & Seal Island Boat Cruise on 10th March 2025. This premium networking excursion offers a unique opportunity to explore marine wildlife up close, with participants enjoying both a guided kayak adventure and a scenic boat cruise. Round-trip transport, snacks and beverages are included. As spots are limited, RSVP is mandatory.  Meeting point at the Lobby of City Lodge Hotel. Open to Premium and Platinum ticket holders only.


Clock Icon 12:00 - 17:00

THE "WOMEN IN GAMING" MINI WINE FESTIVAL

Stellenbosch Vineyards

Join an exclusive pre-event honoring the women shaping iGaming industry at the infamous Stellenbosch Vineyards, to enjoy fine wine and connect with industry leaders in an intimate, inspiring setting. Pick-up point at GrandWest Complex. This activity is now FULLY BOOKED.

Clock Icon 14:00 - 20:00

PRE-REGISTRATION

Jackson Hall – GrandWest Complex

Beat the crowds and collect your badge early. Registration desks are open from 14pm till 8pm.
  

Clock Icon 16:00 - 20:00

DRINKS RECEPTION

Jackson Hall – GrandWest Complex

Take the opportunity to kickstart expanding your networking after collecting your badge, and join other delegates at our drinks reception. Open to all ticket holders.


Clock Icon 19:00 - 23:00

SiGMA AWARDS

Market Hall – GrandWest Complex

From outstanding influencers, to top operators and providers, the SiGMA Africa Awards highlights the creative projects and ideas that have reshaped the gaming and affiliate landscape. Join industry luminaries for an evening of celebration, networking, and entertainment. Strictly by invitation only and open to: platinum ticket holders, table sponsors, and paid seats.

Day 1 - 11th Mar

Clock Icon 09:30 - 11:00

"WOMEN IN GAMING" BRUNCH

Kick off Day 1 with an empowering brunch celebrating the women leading innovation in iGaming. Connect, collaborate, and share insights in a vibrant setting. This activity is now FULLY BOOKED.

Clock Icon 10:00 - 16:00

CONFERENCE - AFRICA 2025 - DAY 1

Sun Exhibits – GrandWest Complex

Welcome to the Africa conference where industry leaders, visionaries, and innovators converge to explore the latest trends, exchange insights, and shape the future of gaming, affiliate marketing, and technology. Join us in exploring the forefront of innovation and navigating the boundless possibilities to redefine the landscape of these dynamic industries.

Conference Stage

Clock Icon 10:00 - 10:10

Opening Section
10:00 - 10:05 / MC Welcome

Mark Borg

Mark Borg

SiGMA TV Presenter

Clock Icon 10:05 - 10:45

Regulatory Rollercoaster - Session 1
10:05 - 10:25 / Panel - Regulatory Roulette: Navigating Africa’s iGaming Landscape

A discussion on the diverse regulatory frameworks across African nations and how operators can adapt to ensure compliance and legitimacy.

Conor O'Donovan

Conor O'Donovan

Africa Partner

Tekkorp Capital

Garron Whitesman

Garron Whitesman

Founding Partner

Whitesmans Attorneys

Wayne Lurie

Wayne Lurie

Director

Lurie Inc

Jarryd Jensen

Jarryd Jensen

Regional Director - Southern Africa

Sumsub

10:25 - 10:45 / Panel - Africa's New Era of Safer Gambling

Discover Africa's innovative regulations designed to promote responsible gambling, protect consumers, and enhance industry accountability.

Garron Whitesman

Garron Whitesman

Founding Partner

Whitesmans Attorneys

Robin Bennett

Robin Bennett

Head of Department – Regulatory Compliance

Western Cape Gambling and Racing Board

Mathabo Sekhonyana

Mathabo Sekhonyana

CMO

Bettabets

Yvonne Skepu

Yvonne Skepu

Executive Manager - Legal Services

Mpumalanga Economic Regulator

Clock Icon 10:45 - 10:55

Opening Ceremony
10:45 - 10:55 / Official Ribbon Cutting Ceremony

Celebrate SiGMA Africa’s third edition alongside Mr. Alderman James Vos - Mayoral Committee Member for Economic Growth, Office of the Mayor, CapeTown. Committee member Vos will deliver an opening address before participating in a ribbon cutting ceremony to officially open the event.

James Vos

James Vos

Cape Town’s Mayoral Committee Member for Economic Growth

Clock Icon 11:00 - 12:00

Regulatory Rollercoaster - Session 2
11:00 - 11:45 / Workshop - The Malta Case for Business Cooperation

H.E. Dennis Vella

H.E. Dennis Vella

Non-resident Ambassador of Malta to South Africa

Jurgen Zammit

Jurgen Zammit

Head of External Relations

Malta Enterprise

11:45 - 11:55 / Keynote - Botswana’s Casino Boom: Uncharted Goldmine or High-Stakes Gamble

Explore exclusive insights into Botswana’s casino market, regulatory landscape, and investment opportunities.

Portia Diteko

Portia Diteko

Responsible Gambling Manager

Gambling Authority of Botswana

Clock Icon 12:00 - 12:45

Game On: eSports Meets Sportsbooks
12:00 - 12:20 / Panel - Building Africa’s Esports Ecosystem: From Grassroots Talent to Global Tournaments

Unveil the power players and untapped potential in Africa's esports surge, navigating from local passion to global esports stardom.

Gali Hartuv

Gali Hartuv

CEO & Co-Founder

WarriorLab

Nick Holden

Nick Holden

CEO

ACGL (African Cyber Gaming League)

Kyle Lawson

Kyle Lawson

Sportsbook Manager

Xtended Gaming

Claude du Toit

Claude du Toit

Head of Growth

Basher Esports

12:20 - 12:40 / Fireside Chat - Income and Inclusion: How Economic Profiles Shape Player Behavior

Learn how income and education levels influence betting patterns in Africa and Brazil, and how operators can tailor their strategies accordingly.

John Maylam

John Maylam

Founder & CEO

J50 Ventures

Weldon Koros

Weldon Koros

Director

Association of Gaming Regulators in Africa

Dr Fredrick Mbasi

Dr Fredrick Mbasi

Deputy Director

Betting Control and Licensing Board of Kenya

Clock Icon 12:45 - 13:30

Investors & Startups
12:45 - 13:05 / Panel - Nurturing the Startup Ecosystem

From creating a robust infrastructure of mentorship, funding, to innovative policies that empower entrepreneurs, the South African ecosystem leverage the unique talents and resources to drive  technological advancement.

Asal Alizade

Asal Alizade

Co-Founder & CEO

Blocklogica Labs

Shaheer Karrim

Shaheer Karrim

Co-Founder

Mzansi Web3 ICP.Hub Southern Africa

Rhurshail Ramhurry

Rhurshail Ramhurry

CEO & Founder

W 3 O L A B S

John Maylam

John Maylam

Founder & CEO

J50 Ventures

13:10 - 13:30 / Panel - Raising Funds for Tech and Gaming Projects: Investors' Advice

When seeking to raise funds for tech and gaming projects, prominent investors recommend crafting a business narrative that integrates innovative technology and market potential.

Line Ho Young Peteri

Line Ho Young Peteri

Senior Consultant - Affiliation

Exinity

Momo Alhassan

Momo Alhassan

Head of Business Development

Black Lagoon Games

Brenton Naicker

Brenton Naicker

Principal & Head of Growth (Africa)

CV VC

Clock Icon 13:30 - 14:45

Crypto, Payments & Fintech
13:30 - 13:50 / Panel - Cryptocurrencies Adoption: Payments and Banking Solutions for Financial Inclusion

Cryptocurrencies offer a transformative potential by enabling financial transactions directly via mobile devices. Peer-to-peer payment systems, DeFi platforms, and stablecoins are emerging as alternatives to banking methods.

Daniel Katz

Daniel Katz

Co-Founder & CEO

Ezeebit

Jonathan Low

Jonathan Low

Founder & CEO

Biptap

Ebenezer Ghanney

Ebenezer Ghanney

CEO

WeWire

Apollo Eric

Apollo Eric

CEO

Bitlipa

13:55 - 14:15 / Panel - Fintech Innovation Unlocking Gaming Revolution

Fintech is catalyzing rapid growth of the African gaming industry, driving mobile gaming expansion and transforming digital payments across different tech sectors.

Leonard Soku

Leonard Soku

General Manager

Open Gateway Company

Simon Pepper

Simon Pepper

CPO

Tola Mobile

Jaguar-Adva Gal

Jaguar-Adva Gal

CEO

Jaguar Reg&Comp

14:15 - 14:25 / Keynote by Yaliwe Mlambo - Chairperson of UABA

Yaliwe Mlambo

Yaliwe Mlambo

Chairperson

United Africa Blockchain Association (UABA)

14:30 - 14:40 / Keynote - How Crypto is Rewiring Africa’s Financial DNA

Find out about key market trends, regulatory shifts, and crypto’s role in bridging banking gaps, unlocking new economic opportunities across the continent.

Andria Evripidou

Andria Evripidou

Co-Founder & CEO

XDA

Clock Icon 14:45 - 15:20

SiGMA Startup Pitch Africa
14:45 - 15:20 / SiGMA Startup Pitch

We´re championing up-and-coming startups with the exciting Pitch competition. Held live on stage, it's your chance to connect with investors and VCs—don't miss this golden opportunity!

Clock Icon 15:20 - 15:50

Women in Gaming
15:20 - 15:50 / Panel - Women in Gaming: The Rise of the Female Player in Africa

Examine the growing influence of female gamers in Africa, highlighting insights on community building, representation, and the current iGaming landscape.

Lois Bright

Lois Bright

Director of Africa & Middle East

The Conexus Group

Borah Omary Ndanyungu

Borah Omary Ndanyungu

East Regional Manager - New Markets and Campaigns

betPawa

Siphindile Msani

Siphindile Msani

Customer Success Manager - Africa Online

Kiron Interactive

Maya Padarath

Maya Padarath

Head of Affiliates

Wanejobets22

Clock Icon 10:00 - 18:00

EXHIBITION - DAY 1

Sun Exhibits – GrandWest Complex

Known for its buzzing vibe, the expo is open to all ticket holders.

Clock Icon 12:30 - 14:00

"WOMEN IN GAMING" WORKSHOPS

Be part of the empowering workshops on March 11 & 12 designed to inspire and equip women in iGaming with valuable skills, strategies, and practical tools for growth. Engage with leaders, tackle challenges, and spark innovation. This activity is now FULLY BOOKED.

Clock Icon 18:00 - 20:00

NETWORKING DRINKS

Bravo Bar - GrandWest Complex

Join us for an evening of networking over refreshing drinks, fostering connections and collaboration in a relaxed atmosphere. Open to Platinum ticket holders only. 

Clock Icon 19:30 - 22:30

iGATHERING DINNER

Casa Bella - GrandWest Complex

Gather ’round for an evening of delectable delights and delightful company at our seated dinner, where flavors and conversations intertwine for a memorable culinary experience. Strictly by invitation and open to Premium and Platinum ticket holders.

Day 2 - 12th Mar

Clock Icon 09:30 - 11:00

"WOMEN IN GAMING" WORKSHOPS

Be part of the empowering workshops on March 11 & 12 designed to inspire and equip women in iGaming with valuable skills, strategies, and practical tools for growth. Engage with leaders, tackle challenges, and spark innovation. This activity is now FULLY BOOKED.

Clock Icon 10:00 - 16:00

CONFERENCE - AFRICA 2025 - DAY 2

Sun Exhibits – GrandWest Complex

Welcome to the Africa conference where industry leaders, visionaries, and innovators converge to explore the latest trends, exchange insights, and shape the future of gaming, affiliate marketing, and technology. Join us in exploring the forefront of innovation and navigating the boundless possibilities to redefine the landscape of these dynamic industries.

Conference Stage

Clock Icon 10:30 - 10:40

Opening Section
10:30 - 10:35 / MC WELCOME

Mark Borg

Mark Borg

SiGMA TV Presenter

Clock Icon 10:40 - 12:00

HR Harmony: Cultivating Talent
10:40 - 10:50 / Keynote - The Future of Work: Strategies for Remote, Hybrid, and Global Teams

Examine how leaders in iGaming are redefining workplace flexibility and managing the complexities of global and remote teams.

Line Ho Young Peteri

Line Ho Young Peteri

Senior Consultant - Affiliation

Exinity

10:50 - 11:00 / Keynote - Redefining the future of work with AI agents

Discuss the ethical /societal implications of AI agents and how this will affect various industries, including Web3 and Healthcare.

Sasha Boerma

Sasha Boerma

Commercial Director - Africa

Split the Pot

11:05 - 11:25 / Panel - The Employer Brand Challenge: Building Loyalty and Attracting Top Talent

Uncover strategies to craft a compelling employer brand that attracts top talent and fosters loyalty.

Nicole Daniels

Nicole Daniels

HR Manager

10bet Africa

Solomon Godwin

Solomon Godwin

Head - Africa

Booming Games

Gali Hartuv

Gali Hartuv

CEO & Co-Founder

WarriorLab

11:25 - 11:55 / Panel - Women in Gaming: Breaking Barriers and Building Opportunities in Sports

Dive into the journeys of trailblazing women in sports, revealing how they’ve turned passion into business, shattered industry norms, and built thriving careers.

Gail Odgers

Gail Odgers

Head of Acquisition

Sportingbet South Africa

Tezna Abrahams

Tezna Abrahams

Retention Specialist

Natalie Barlow

Natalie Barlow

Director - Africa

Schaechter Sports Global

Hayley Joseph

Hayley Joseph

Director of Emerging Markets

IGP

Clock Icon 12:00 - 13:10

Mobile Mayhem
12:00 - 12:20 / Panel - How Africa’s Smartphones are Fueling an iGaming Revolution

Explore the explosive rise of mobile gaming in Africa and how operators can capitalize on this trend to engage a tech-savvy audience.

Scott Canny

Scott Canny

Director

CannyCo

Daniel Lyons

Daniel Lyons

Senior Business Development Manager

Genius Sports

Conor O'Donovan

Conor O'Donovan

Africa Partner

Tekkorp Capital

Emiliano Sanchez

Emiliano Sanchez

CCO

Mancala Gaming

12:25 - 12:45 / Panel - Offline and Online advertising in Africa - has the offline marketing become obsolete (yet)?

Gauge the role of digital and non-digital marketing in Africa. While digital advertising dominates almost everywhere else in the world, traditional forms of advertising still hold the value in Africa — TV, radio, billboards, advertisements on the house walls, and even street promoters talking to people.

Charles Herisson

Charles Herisson

International Investor

Charles Herisson Ltd

Geoffrey Muindi

Geoffrey Muindi

Director & Lead Consultant

BetWorks Consulting Africa

Gala Grigoreva

Gala Grigoreva

CMO

Adsterra

Michael Wright

Michael Wright

Executive Head - Growth and International

Kazang

12:45 - 13:05 / Panel - The Human Touch vs. the Digital Edge

Examine player preferences and expectations when choosing between land-based and online gambling, identifying trends and opportunities for each sector.

John Kamau

John Kamau

Founder & Managing Director

BetConsult Africa

Olubiyi Williams

Olubiyi Williams

Africa Country Manager

Gamingtec

Jude Frederick

Jude Frederick

Director of Business Development

CryptoChill

Artur Harutyunyan

Artur Harutyunyan

CEO

BetFounders

Clock Icon 13:10 - 13:30

The Affiliate-Operator Speed Connections Africa
13:10 - 13:30 / The Affiliate-Operator Speed Connections

Join us for an exhilarating, high-energy session designed to ignite new partnerships. During Speed Connections, operators and affiliates will participate in 2-minute networking rounds, exchanging insights and contacts. In just 20 minutes, you’ll connect with numerous potential partners, making this the quickest and most efficient way to expand your network at SiGMA Africa. Don’t miss this opportunity to forge valuable connections - rapidly!

Clock Icon 13:30 - 14:55

Affiliate Frenzy
13:30 - 13:50 / Panel - Affiliation in Africa's Emerging Markets as a Trusted Source for Players' Acquisition

Uncover why affiliations are pivotal as trusted sources in launching marketing campaigns into new markets.

Sasha Boerma

Sasha Boerma

Commercial Director - Africa

Split the Pot

Charles Herisson

Charles Herisson

International Investor

Charles Herisson Ltd

Lee-Ann Johnstone

Lee-Ann Johnstone

Founder

Affiverse

Liliana Almeida

Liliana Almeida

Founder

Brand Consort

13:55 - 14:15 / Panel - New affiliates craze: Live Casino and E-sports

LC and E-Sports' affiliate platforms increasing popularity amongst players looking for real-time gaming experiences.

Cameron Green

Cameron Green

Founder

F9 Media Group

Ekaterina Mayorova

Ekaterina Mayorova

Senior Sales Manager

Pandascore

Martin Sack

Martin Sack

Director

Brainstorm Online

Kwesi Hayford

Kwesi Hayford

President

Esports Association - Ghana

14:20 - 14:40 / Panel - Machine Learning: The latest trend in affiliate marketing in Africa

Discuss the assets Machine Learning brings: personalization of marketing strategies, predictive analytics for better targeting and increased conversion rates.

Cameron Green

Cameron Green

Founder

F9 Media Group

Renzo Harmse

Renzo Harmse

Head of Growth

Bizcuits and Bizcuits Cre8iv

Alec Gehlot

Alec Gehlot

Solutions Engineer

Optimove

14:40 - 14:50 / Keynote - Telegram Mini Apps: Audience Portrait

Telegram Mini Apps (TMA) are a revolutionary tool for attracting and engaging users within the Telegram ecosystem. As this format gains popularity, it’s crucial to understand who these users are, what they want, and how businesses can effectively interact with them.

Vadim Sterlin

Vadim Sterlin

CEO

AdsGram

Clock Icon 14:55 - 15:55

Sports & Tech
14:15 - 14:25 / Keynote - Digital Transformation of Sports Industry in Africa

14:55 - 15:10 / Keynote - Digital Transformation of the African Sports Ecosystem: Challenges and Opportunities

Lindi Ngwenya

Lindi Ngwenya

Founder & Managing Director

Sisu Sports Management

15:10 - 15:30 / Panel - Leveraging Web3 and Gamification for Football

Steve Evans

Steve Evans

CEO & Founder

Racing Stars

Lindi Ngwenya

Lindi Ngwenya

Founder & Managing Director

Sisu Sports Management

Claude du Toit

Claude du Toit

Head of Growth

Basher Esports

15:35 - 15:55 / Panel - Empowering Sports Talent with Digitisation

Steve Evans

Steve Evans

CEO & Founder

Racing Stars

John Kamau

John Kamau

Founder & Managing Director

BetConsult Africa

Kwesi Hayford

Kwesi Hayford

President

Esports Association - Ghana

Bart Jongsma

Bart Jongsma

CEO

Sportivo

Clock Icon 10:00 - 18:00

EXHIBITION - DAY 2

Sun Exhibits – GrandWest Complex

Known for its buzzing vibe, the expo is open to all ticket holders.

Clock Icon 16:00 - 18:00

"WOMEN IN GAMING" DRINKS & NETWORKING

Celebrate with us an unforgettable evening wrapping up SiGMA Africa, recognizing the women of iGaming. Enjoy drinks, great conversations, and powerful exchanges. This activity is now FULLY BOOKED.

Clock Icon 18:00 - 20:00

NETWORKING DRINKS

Bravo Bar - GrandWest Complex

Join us for an evening of networking over refreshing drinks, fostering connections and collaboration in a relaxed atmosphere. Open to Platinum ticket holders only. 

Clock Icon 19:30 - 22:30

iGATHERING DINNER

Hussar Grill – GrandWest Complex

Gather ’round for an evening of delectable delights and delightful company at our seated dinner, where flavors and conversations intertwine for a memorable culinary experience. Strictly by invitation and open to Premium and Platinum ticket holders.

Clock Icon 22:00 - 02:00

SiGMA OFFICIAL CELEBRATION

Hanover Street Club – GrandWest Complex

Wrap up the SiGMA event by joining us for some fun! For entrance, please present your badge, wristband, or ticket at the door. Open to all ticket holders.

Day 3 - 13th Mar

Clock Icon 00:00 - 23:00

DELEGATES DEPARTURE