10 Mar
11 Mar
12 Mar
13 Mar

10th Mar

Clock Icon 00:00 - 23:00

DELEGATES ARRIVAL

Clock Icon 13:00 - 16:00

ACTIVITY

Open to Premium and Platinum ticket holders only.

Clock Icon 14:00 - 20:00

PRE-REGISTRATION

Jackson Hall – GrandWest Complex

Beat the crowds and collect your badge early. Registration desks are open from 14pm till 8pm.
  

Clock Icon 16:00 - 20:00

DRINKS RECEPTION

Jackson Hall – GrandWest Complex

Take the opportunity to kickstart expanding your networking after collecting your badge, and join other delegates at our drinks reception. Open to all ticket holders.


Clock Icon 19:00 - 23:00

SiGMA AWARDS

Market Hall – GrandWest Complex

From outstanding influencers, to top operators and providers, the SiGMA Africa Awards highlights the creative projects and ideas that have reshaped the gaming and affiliate landscape. Join industry luminaries for an evening of celebration, networking, and entertainment. 
Strictly by invitation only and open to: platinum ticket holders, table sponsors, and paid seats.

Day 1 - 11th Mar

Clock Icon 10:00 - 16:00

CONFERENCE - AFRICA 2025 - DAY 1

Sun Exhibits – GrandWest Complex

Welcome to the Africa conference where industry leaders, visionaries, and innovators converge to explore the latest trends, exchange insights, and shape the future of gaming, affiliate marketing, and technology. Join us in exploring the forefront of innovation and navigating the boundless possibilities to redefine the landscape of these dynamic industries.


Conference Stage

Clock Icon 10:00 - 10:10

Opening Section
10:00 - 10:05 / MC Welcome

Clock Icon 10:10 - 11:05

Regulatory Rollercoaster
10:10 - 10:30 / Panel - Regulatory Roulette: Navigating Africa’s iGaming Landscape

A discussion on the diverse regulatory frameworks across African nations and how operators can adapt to ensure compliance and legitimacy.

Conor O'Donovan

Conor O'Donovan

Africa Partner

Tekkorp Capital

Garron Whitesman

Garron Whitesman

Founding Partner

Whitesmans Attorneys

Wayne Lurie

Wayne Lurie

Director

Lurie Inc

10:30 - 10:50 / Panel - Africa's New Era of Safer Gambling

Exploring Africa's innovative regulations designed to promote responsible gambling, protect consumers, and enhance industry accountability.

Garron Whitesman

Garron Whitesman

Founding Partner

Whitesmans Attorneys

Robin Bennett

Robin Bennett

Head of Department – Regulatory Compliance

Western Cape Gambling and Racing Board

Mathabo Sekhonyana

Mathabo Sekhonyana

CMO

Bettabets

10:55 - 11:05 / Keynote - From Regulation to Innovation: Preparing for the Next Phase of iGaming

Sharing the role of regulatory evolution, tech advancements, and AI-driven tools in sustaining growth in markets like South Africa and Brazil.

Clock Icon 11:05 - 11:55

Game On: eSports meets Sportsbooks
11:05 - 11:25 / Panel - Building Africa’s Esports Ecosystem: From Grassroots Talent to Global Tournaments

Nick Holden

Nick Holden

CEO

ACGL (African Cyber Gaming League)

11:30 - 11:50 / Panel - Income and Inclusion: How Economic Profiles Shape Player Behavior

Explore how income and education levels influence betting patterns in Africa and Brazil, and how operators can tailor their strategies accordingly.

Clock Icon 11:55 - 12:40

Investors & Startups
11:55 - 12:15 / Panel - Nurturing the Startup Ecosystem

From creating a robust infrastructure of mentorship, funding, to innovative policies that empower entrepreneurs, the South African ecosystem leverage the unique talents and resources to drive  technological advancement.

Asal Alizade

Asal Alizade

Co-Founder & CEO

Blocklogica Labs

12:15 - 12:35 / Panel - Raising Funds for Tech and Gaming Projects: Investors' Advice

When seeking to raise funds for tech and gaming projects, prominent investors recommend crafting a business narrative that integrates innovative technology and market potential.

Clock Icon 12:40 - 13:40

Crypto, Payments & Fintech
12:40 - 13:00 / Panel - Cryptocurrencies Adoption: Payments and Banking Solutions for Financial Inclusion

Cryptocurrencies offer a transformative potential by enabling financial transactions directly via mobile devices. Peer-to-peer payment systems, DeFi platforms, and stablecoins are emerging as alternatives to banking methods.

Jonathan Low

Jonathan Low

Founder & CEO

Biptap

Obinna Iwuno

Obinna Iwuno

President

SiBAN

Ebenezer Ghanney

Ebenezer Ghanney

CEO

WeWire

13:00 - 13:20 / Panel - Fintech Innovation Unlocking Gaming Revolution

Fintech is catalyzing rapid growth of the African gaming industry, driving mobile gaming expansion and transforming digital payments across different tech sectors.

Olaniyi Ibraheem

Olaniyi Ibraheem

Business Development Manager - Africa

Ubank Connect

13:25 - 13:35 / Keynote - How Crypto is Rewiring Africa’s Financial DNA

Find out about key market trends, regulatory shifts, and crypto’s role in bridging banking gaps, unlocking new economic opportunities across the continent.

Clock Icon 13:40 - 14:50

SiGMA Startup Pitch Africa
13:40 - 14:50 / SiGMA Startup Pitch

We´re championing up-and-coming startups with the exciting Pitch competition. Held live on stage, it's your chance to connect with investors and VCs—don't miss this golden opportunity!

Clock Icon 14:50 - 15:15

Women in Tech
14:50 - 15:15 / Panel - Women in Gaming: The Rise of the Female Player in Africa

Examine the growing influence of female gamers in Africa, highlighting insights on community building, representation, and the current iGaming landscape.

Lois Bright

Lois Bright

Director of Africa & Middle East

The Conexus Group

Borah Omary Ndanyungu

Borah Omary Ndanyungu

East Regional Manager - New Markets and Campaigns

betPawa

Maha Otu

Maha Otu

Director

BetWinner

Siphindile Msani

Siphindile Msani

Customer Success Manager - Africa Online

Kiron Interactive

Clock Icon 15:15 - 16:00

Land-Based Gaming
15:15 - 15:35 / Panel - The Human Touch vs. the Digital Edge

Examine player preferences and expectations when choosing between land-based and online gambling, identifying trends and opportunities for each sector.

15:40 - 16:00 / Panel - Reinventing the Casino Experience: Attracting Younger Audiences with Diverse Offerings

Explore how land-based casinos can cater to the preferences of younger, tech-savvy demographics while retaining traditional players.

Clock Icon 10:00 - 18:00

EXHIBITION - DAY 1

Sun Exhibits – GrandWest Complex

Known for its buzzing vibe, the expo is open to all ticket holders.


Clock Icon 18:00 - 20:00

NETWORKING DRINKS

GrandWest Complex

Join us for an evening of networking over refreshing drinks, fostering connections and collaboration in a relaxed atmosphere. Open to Platinum ticket holders only. 

Clock Icon 19:30 - 22:30

iGATHERING DINNER

Casa Bella - GrandWest Complex

Gather ’round for an evening of delectable delights and delightful company at our seated dinner, where flavors and conversations intertwine for a memorable culinary experience. Strictly by invitation and open to Premium and Platinum ticket holders. Are you a C-Level Casino Operator? Score an invite to an exclusive networking dinner with the Free VIP pass. Contact Zak to apply: [email protected].

Day 2 - 12th Mar

Clock Icon 10:00 - 16:00

CONFERENCE - AFRICA 2025 - DAY 2

Sun Exhibits – GrandWest Complex

Welcome to the Africa conference where industry leaders, visionaries, and innovators converge to explore the latest trends, exchange insights, and shape the future of gaming, affiliate marketing, and technology. Join us in exploring the forefront of innovation and navigating the boundless possibilities to redefine the landscape of these dynamic industries.

Conference Stage

Clock Icon 10:00 - 10:10

Opening Section
10:00 - 10:05 / MC WELCOME

Clock Icon 10:10 - 11:30

HR Harmony: Cultivating Talent
10:10 - 10:20 / Keynote - The Future of Work: Strategies for Remote, Hybrid, and Global Teams

Examine how leaders in iGaming are redefining workplace flexibility and managing the complexities of global and remote teams.

10:20 - 10:30 / Keynote - Redefining the future of work with AI agents

Discuss the ethical /societal implications of AI agents and how this will affect various industries, including Web3 and Healthcare.

Tomer Jordi Chaffer

Tomer Jordi Chaffer

Chief Research Officer

Gemach DAO

10:35 - 10:55 / Panel - The Employer Brand Challenge: Building Loyalty and Attracting Top Talent

Uncover strategies to craft a compelling employer brand that attracts top talent and fosters loyalty.

Nicole Daniels

Nicole Daniels

HR Manager

10bet Africa

10:55 - 11:25 / Panel - Women in Gaming: Breaking Barriers and Building Opportunities in Sports

Dive into the journeys of trailblazing women in sports, revealing how they’ve turned passion into business, shattered industry norms, and built thriving careers.

Clock Icon 11:30 - 12:35

Mobile Mayhem
11:30 - 11:45 / Keynote - Mobile optimisation and increasing popularity of mobile-friendly platforms

Increasing internet penetration, rising smartphone adoption and a growing youthful customer base as main factors driving the African growth.

11:50 - 12:10 / Panel - How Africa’s Smartphones are Fueling an iGaming Revolution

Explore the explosive rise of mobile gaming in Africa and how operators can capitalize on this trend to engage a tech-savvy audience.

Daniel Lyons

Daniel Lyons

Senior Business Development Manager

Genius Sports

Conor O'Donovan

Conor O'Donovan

Africa Partner

Tekkorp Capital

12:10 - 12:30 / Panel - Offline and Online advertising in Africa - has the offline marketing become obsolete (yet)?

Gauge the role of digital and non-digital marketing in Africa. While digital advertising dominates almost everywhere else in the world, traditional forms of advertising still hold the value in Africa — TV, radio, billboards, advertisements on the house walls, and even street promoters talking to people.

Geoffrey Muindi

Geoffrey Muindi

Director & Lead Consultant

BetWorks Consulting Africa

Clock Icon 12:35 - 13:45

Affiliate Frenzy
12:35 - 12:55 / Panel - Affiliation in Africa's Emerging Markets as a Trusted Source for Players' Acquisition

Uncover why affiliations are pivotal as trusted sources in launching marketing campaigns into new markets.

Lee-Ann Johnstone

Lee-Ann Johnstone

Founder

Affiverse

12:55 - 13:15 / Panel - New affiliates craze: Live Casino and E-sports

LC and E-Sports' affiliate platforms increasing popularity amongst players looking for real-time gaming experiences.

13:20 - 13:40 / Panel - Machine Learning: The latest trend in affiliate marketing in Africa

Discuss the assets Machine Learning brings: personalization of marketing strategies, predictive analytics for better targeting and increased conversion rates.

Tomer Jordi Chaffer

Tomer Jordi Chaffer

Chief Research Officer

Gemach DAO

Clock Icon 13:45 - 14:15

The Affiliate-Operator Speed Connections & Quiz Africa
13:45 - 14:15 / The Affiliate-Operator Speed Connections & Quiz

Join us for an exciting and fast-paced session designed to spark new partnerships and test your knowledge. Kick things off with Quickfire Networking, where operators and affiliates will meet for 1-minute rounds of speed networking, exchanging insights and contacts. After 10 minutes of rapid networking, our MC will select two teams to participate in the Clash of Alliances Quiz - 3 rounds of questioning focus on iGaming industry knowledge, affiliate marketing best practices, rounded off by a bout of light hearted trivia.

Clock Icon 14:15 - 15:15

Sports & Tech
14:15 - 14:25 / Keynote - Digital Transformation of Sports Industry in Africa

14:30 - 14:50 / Panel - Leveraging Web3 and Gamification for Football

14:50 - 15:10 / Panel - Empowering Sports Talent with Digitisation

Clock Icon 10:00 - 18:00

EXHIBITION - DAY 2

Sun Exhibits – GrandWest Complex

Known for its buzzing vibe, the expo is open to all ticket holders.

Clock Icon 18:00 - 20:00

NETWORKING DRINKS

GrandWest Complex

Join us for an evening of networking over refreshing drinks, fostering connections and collaboration in a relaxed atmosphere. Open to Platinum ticket holders only. 

Clock Icon 19:30 - 22:30

iGATHERING DINNER

Hussar Grill – GrandWest Complex

Gather ’round for an evening of delectable delights and delightful company at our dinner, where flavors and conversations intertwine for a memorable culinary experience. Strictly by invitation and open to Premium and Platinum ticket holders. Are you a C-Level Casino Operator? Score an invite to an exclusive networking dinner with the Free VIP pass. Contact Zak to apply: [email protected].

Clock Icon 22:00 - 02:00

SiGMA OFFICIAL CELEBRATION

Hanover Street Club – GrandWest Complex

Wrap up the SiGMA event by joining us for some fun! For entrance, please present your badge, wristband, or ticket at the door. Open to all ticket holders.

Day 3 - 13th Mar

Clock Icon 00:00 - 23:00

DELEGATES DEPARTURE