AIBC CENTRAL EUROPE AGENDA

Despite new tools and record fines, illegal gambling thrives. Investigate where regulators are gaining ground, where they’re falling short, and how licensed operators can avoid being collateral damage in the enforcement war.

Gain strategic insight into the rationale behind Italy’s nine-year €7 million licensing model and what it signals about long-term regulatory expectations, competitive positioning, and cost-benefit forecasting for operators and suppliers.

With explosive growth and complex regulation, Mexico is a tantalizing, but tricky, market. Dive deep into the compliance realities, cultural nuances, and investment risks that define Latin America’s digital frontier.

As Brazil’s long-anticipated federal regulation finally rolls out in 2025, the panel will explore the balancing act between explosive growth potential and complex tax and compliance frameworks.

Amid regulatory fragmentation and infrastructure issues, South Africa’s betting market innovates fast, with mobile, fixed-odds games, and prepaid solutions. Unpack its survival and growth strategies.

Malta’s global leadership is being tested by new EU scrutiny, emerging hubs, and shifting markets. How is Malta growing to remain a central node for global operations?

With GCGRA laying the groundwork, UAE could be the next billion-dollar jurisdiction if you understand the game before it starts.

From empire-building strategy to calculated risk-taking, this high-stakes CEO panel uncovers the bold bets shaping iGaming’s global domains and what leaders today can learn from history’s original high rollers.

Explosive growth or cautious scaling? Legacy tech or bleeding-edge innovation? In this no-holds-barred live game show, industry leaders make tough calls in real time while the audience votes and challenges their thinking.

Mobile isn’t just a channel it’s the arena. Discover how to build, market, and monetize experiences that win on small screens but deliver big results in one of Europe’s most mobile-dominant gaming landscapes.

With attention spans shrinking and demand for action rising, microbetting is taking over. Learn how AI, real-time data, and UX design are transforming the sports betting experience and how to harness this trend for retention and revenue.

Get inside the minds of journalists, PR pros, and comms leads shaping the industry narrative. Learn how to amplify your brand, avoid media landmines, and own the conversation in a 24/7 content world.

As SEO gets noisier and paid clicks get pricier, industry experts unpack creative visibility tactics, like zero-click content, branded search manipulation, and affiliate productization.

Top affiliate networks reveal how they’ve broken free from commoditized traffic by building brand personas that generate authority, improve CTRs, and anchor audiences across multiple verticals.

AI-powered bidding platforms are outperforming manual campaigns across push, native, and in-app traffic, panelists dissect which tech stacks work, which KPIs to trust, and where to apply human intervention.

Master post-GDPR marketing ecosystem by learning how operators are traversing cookie deprecation, consent frameworks, and ad bans using data-light targeting and contextual marketing.

Top performance marketers reveal how they cracked attribution post-cookie, sharing frameworks that unify email, native, social, and programmatic with end-to-end clarity.

Examine the clash between black-hat subdomain farms and ethical affiliate outreach: what works, what gets penalised.

A candid look at how poor leadership and unchecked egos erode company culture and business performance.

Sharing actionable steps as diversity recruitment, inclusive policies, bias training and more - that enable employees to bring their full selves to work.

Equip marketing teams with inclusive design norms, casting protocols, and messaging guidelines that respect audiences and improve conversions.

Providing practical wellbeing programs: EAPs, flexible hours, peer‑to‑peer communities, that reduce churn and foster resilience.

Showcasing real policies that have improved team satisfaction and retention by reducing burnout rates.

Offer frameworks (safe retros, open dialogue, etc.) that equip managers to build teams that innovate without fear.

We´re championing up-and-coming startups with the exciting Pitch competition. Held live on stage, it's your chance to connect with investors and VCs—don't miss this golden opportunity!

MiCA introduces strict rules for crypto businesses in the EU. What do compliance teams need to implement now? This panel breaks down licensing timelines, risk controls, and how to stay ahead of regulatory scrutiny.

With MiCA’s stablecoin regulations in force from June 2024, how are European issuers and exchanges adapting? What new opportunities and constraints does this create for fintech innovation?

The panel will explore the latest innovations in AI-driven solutions, discussing how financial platforms can harness these technologies to proactively detect fraud, automate regulatory adherence, and personalize customer interactions at scale. 

This session examines the rapid progression of fintech and payment platforms, from traditional digital wallets to emerging Web3 payment solutions. 

The session explores the potential benefits and risks of integrating stablecoins into everyday consumer transactions, as opposed to using them as trading tool and payment method for financial platforms. Experts debate whether stablecoins can truly enhance retail experiences or pose regulatory and stability challenges that need careful consideration.

What does a post-SWIFT future look like? This discussion explores how blockchain and stablecoins are transforming international payments for banks and businesses.

From real estate to treasuries and funds — tokenization is reshaping how traditional finance unlocks liquidity and efficiency. This panel explores how giants like JP Morgan, BlackRock, and HSBC are integrating blockchain infrastructure into capital markets, and what it means for compliance, transparency, and retail access.

Explore how the UAE has emerged as a pivotal hub for innovation in cryptocurrency and web3, driving economic growth and attracting global talent through regulatory advancements and strategic investments.

Join the panel of experts from the UAE crypto industry to learn about Real World Assets tokenization: from working use cases to regulatory nuances.

Malta’s innovative and forward-thinking approach to regulating AI and cryptocurrencies has made the country a leading hub for blockchain and fintech startups. Industry experts, regulators, and entrepreneurs will discuss how Malta’s policies serve as a model for balancing technological advancement with responsible governance, attracting global investment, and creating a sustainable ecosystem for AI and crypto development.

A look at game development and how developers are thinking about game design and the future player.

Unveil how affiliates are mining micro-markets like India, Brazil, and Southeast Asia, with CPCs as low as $0.02, by deploying regional language SEO, Telegram Mini Apps, and hyper-local push strategies that convert at scale.

Unpack practical market-entry strategies, licensing requirements, and localization essentials for operators targeting newly opening EU territories, equipping you with first-mover advantage insights.

Understand how to adapt your acquisition strategy by leveraging influencer-led content, TikTok-native campaigns, and micro-affiliates in a regulatory environment increasingly hostile to traditional paid media.

With social trust replacing clickbait, discover how micro-creators using trackable offers and content bundles are outperforming traditional affiliate setups on TikTok, Telegram, and Instagram Reels.

Join us for a remarkable showcase of the latest AI apps and tools that can be instantly used to scale business infrastructure, or simply improve your daily routines.

We´re championing up-and-coming startups with the exciting Pitch competition. Held live on stage, it's your chance to connect with investors and VCs—don't miss this golden opportunity!

Unveil how to select tracking platforms with live data, fraud detection, and seamless payouts  

Discuss how blockchain can create trust in the affiliate funnel, ensure fair attribution, and automate commissions.

Investigate AI tools that detect bot traffic, black‑hat techniques, and suspicious patterns, essential given rising ad fraud in iGaming.

Get ready as top CMOs enter the hot seat for a no-holds-barred game of Truth or Dare, revealing the bold truths, biggest blunders, and wildest marketing moves in iGaming.

Explore know‑hows to unlock media buying opportunities often missed: data, creativity and tech married for serious performance uplift.

Tackle ad restrictions, regulatory compliance, and brand-safe creative deployment in sensitive markets  

Focus on predictive ROI models using first-party data, clean rooms, and deterministic tracking for smarter ad decisions 

Examine hyper-contextual ad tech: deploying affiliate promos based on live sports, esports or casino milestones to drive urgency.

Dive deep into how operators and affiliates can forge tighter, tech‑driven collaboration to unlock new levels of performance.

Delve into real-world cases of subdomain spam, automation, and AI-generated fake traffic undermining ROI.

Explore post-cookie targeting strategies across emerging media like in-app audio, and programmatic, ideal for iGaming affiliates.

Explore how advanced cloaking tools and shadow traffic sources are gaming programs and how networks are adapting through tech and policy.

Explore examples of community investment, carbon-neutral tech, and ethical employment driving brand loyalty.

The increasing crossover between corporate responsibility, licensing pressures, and brand trust.

How to avoid false claims using verifiable metrics, credible audits, and transparent reporting.

Break down methods for real-time behavioral tracking, churn forecasting, and agile loyalty tweaks.

Promote metrics like engagement depth, psychological wellbeing, and inclusive culture effectiveness as better performance indicators.

Discover proven retention tactics that prioritize player wellbeing and sustainability, from ethical UX design to AI-based loyalty programs, while maintaining lifetime value and compliance integrity.

How to detect at-risk VIP players early using UX signals and personalized engagement.

Sharing practical strategies (mentorships, agile cohorts, diversity hiring) to bridge the skills gap.

Learn how to build frameworks for partner loyalty: clear KPIs, shared values, transparency - to drive sustained growth.

With each EU country applying its own regulatory twist, betting companies face a fragmented compliance landscape. Experts will discuss how to scale operations across borders while staying compliant, and how technologies like AI and RegTech are helping streamline audits, licensing, and AML protocols.

Explore how AI is being used to set odds, detect match-fixing, and optimize user engagement — but also the dark side: player profiling, risk prediction, and addiction triggers. Where’s the ethical line?

From play-to-earn economies to on-chain gaming rewards, financial mechanisms are increasingly embedded into gaming experiences. This panel dissects the convergence of DeFi and gaming, the legal grey zones, and the impact this hybridization has on users, developers, and regulators.

Behind the highlight reels lies an industry grappling with long hours, intense pressure, and little support. This session brings together players, coaches, and psychologists to openly discuss the mental health crisis in esports and what support systems are finally emerging to protect the next generation of talent.

From play-to-earn economies to on-chain gaming rewards, financial mechanisms are increasingly embedded into gaming experiences. This panel dissects the convergence of DeFi and gaming, the legal grey zones, and the impact this hybridization has on users, developers, and regulators.

Tokenized assets are redefining the fan-team relationship, offering new levels of engagement and even governance. Hear from teams, platforms, and crypto innovators about how fan tokens and collectibles are being used for community-building, revenue generation, and real-time rewards.

Traditional ticketing is broken — plagued by scalping, fraud, and poor resale control. Tokenized ticketing via blockchain promises a secure, transparent, and programmable alternative.

AI is powering scouting systems, injury prediction tools, and performance analysis — but who audits the code? This panel explores the unintended consequences of AI adoption in sports: racial or gender bias in data sets, opaque evaluation systems, and the real-life impact on athlete careers.