Binance expands into US stocks and ETFs

Binance has launched stock and ETF trading, giving eligible users access to more than 7,000 US-listed securities through the same platform used for cryptocurrency trading.

The Binance stock and ETF trading launch allows users to buy and sell US stocks and exchange-traded funds alongside digital assets, eliminating the need to switch between separate investment platforms. Fractional-share investing starts from just $5, making the service accessible to a broader range of retail investors.

Binance stock and ETF trading expands beyond cryptocurrency

The new Binance stock and ETF trading service gives users access to thousands of US-listed equities and ETFs directly through the Binance app. In addition to traditional market hours, Binance is introducing 24/5 trading for selected securities, extending market access and aligning more closely with the around-the-clock trading experience that cryptocurrency investors have become accustomed to.

The launch strengthens Binance’s position in the growing multi-asset trading market, where crypto exchanges and fintech platforms are increasingly competing to offer stocks, digital assets and other investment products within a single account.

Binance joins race with Coinbase and Robinhood

The Binance stock and ETF trading rollout puts the exchange in direct competition with platforms that already combine cryptocurrency and equity investing.

Both Coinbase and Robinhood have been expanding their offerings to provide users with access to multiple asset classes through a single platform. The strategy reflects growing demand among retail investors for seamless access to stocks, ETFs and cryptocurrencies without managing separate brokerage accounts.

By integrating traditional securities and digital assets into one ecosystem, Binance is positioning itself as a comprehensive investment platform rather than solely a cryptocurrency exchange.

How Binance stock trading works

According to Binance, stock and ETF purchases will primarily settle in USDC. The platform will also support BNB, USDT, USD1 and $U for eligible transactions.

Proceeds from stock sales will be paid in USDC, while users will retain direct ownership of equities through a US-regulated clearing broker. Investors will also be eligible for applicable dividend payments, stock splits and other corporate actions associated with their holdings.

The company said the structure is designed to provide users with exposure to traditional financial markets while maintaining the convenience of digital asset infrastructure.

Binance plans tokenised stocks through bStocks

The next phase of the Binance stock and ETF trading strategy involves the introduction of tokenised securities.

Binance announced plans to launch bStocks in the coming weeks, subject to regulatory approvals. The products will represent selected US stocks and ETFs through tokenised securities issued by BTECH Holdings Ltd., a special-purpose vehicle registered in the Abu Dhabi Global Market.

The planned launch highlights Binance’s ambition to bridge traditional finance and blockchain-based investing by bringing tokenised versions of real-world financial assets onto its platform.

Binance targets multi-asset investing growth

Binance co-founder and co-chief executive Yi He said the company aims to make it easier for users to move between traditional investments and digital assets. The broader goal is to create a multi-asset financial platform where users can access stocks, ETFs, tokenised securities and cryptocurrencies from a single account.

In March, Binance expanded the reach of its payment service to more than 21 million merchants globally, according to comments made by Co-Chief Executive Officer (Co-CEO) Richard Teng. The scale of merchant adoption suggests that crypto payments are moving beyond their origins as speculative instruments and gaining traction as a functional alternative to traditional payment systems.

Last year, Abu Dhabi’s Financial Services Regulatory Authority (FSRA) granted three licences to Binance. The approvals cover the company’s regulated exchange, clearing infrastructure, and broker‑dealer operations. In March last year, Binance received a $2 billion investment from MGX, an AI‑focused investment firm chaired by Sheikh Tahnoon bin Zayed Al Nahyan. Sheikh Tahnoon’s involvement reflects Abu Dhabi’s interest in expanding its position in digital assets.