Inter Milan replace Pirelli sponsor with Socios.com
The legendary Inter Milan shirt will be undergoing a radical change as the front-jersey Pirelli sponsorship will be replaced with Socios.com following a $24 million per season deal.
Socios.com has been making waves over the past years where clubs can give voting power to their fan base to make decisions for the club, such as the team’s home and away kits and the team bus. The sponsorship is the third-largest within the league, and the fact the Inter are the reigning champions definitely makes it that much better.
This change comes after a 26-year period where Pirelli was part of the iconic Nerazzuri jersey.
Socios’ functionality
Teams signed up to the Socios.com platform will be able to provide their supporters with branded fan tokens purchased with Socios’s own cryptocurrency – Chilliz ($CHZ). Inter’s tokens will simply be $INTER, which fans will be able to use to trade with other supporters, play themed games, or hodl and accumulate them for awards from the team. These include private meeting with the team’s players, VIP access to home games and signed merchandise.
$150 million in revenue has been generated by fan tokens in 2021, according to Socios.
A press release by the club noted that one of the reasons that convinced Inter to launch their own token was the rapid expansion of the fan token industry. The team’s CMO, Luca Danovaro, also explained that this is part of a strategy to grow their global fanbase.
“The exciting activations that we are designing together will enable us to succeed in engaging with young generations all over the world, an objective that became even clearer for us during these months, when we felt the overwhelming support of all the Interisti even with closed stadiums.”
For context, this particular sponsorship comes in this highest behind Juventus’ Jeep sponsorship of $53 million, and Fiorentina’s Mediacom, which stands at $29.5 million, as well as making them the third team to partner with Socios (Milan and Juventus being the other two).
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