Agenda Eurasia

Dubai is rapidly emerging as one of the world’s most dynamic centers for blockchain innovation, attracting leading exchanges, protocols, and investors. This panel explores how the UAE’s regulatory vision, infrastructure, and global openness are reshaping the future of digital assets.

As global markets navigate new digital-asset frameworks, the balance between innovation and regulation has never been more critical. This discussion examines the evolving legal landscape, highlighting both the hurdles and the strategic opportunities for businesses operating in Web3.

As digital payments diversify, orchestration is becoming key to unifying multiple methods, gateways, and currencies. This panel looks at how smarter infrastructure enables seamless user experiences, real-time settlements, and greater financial inclusion across global and emerging markets.

Tokenizing real-world assets promises unprecedented liquidity, transparency, and access — but also raises questions about regulation and long-term viability. This panel uncovers where genuine opportunity meets overhyped narrative, helping investors and builders separate sustainable innovation from short-lived trends.

In a hyper-digital world, the true asset is you. This keynote explores how tokenisation will turn identity, skills, and reputation into tradable value, shifting power from institutions to individuals. Your credibility can earn yield, your actions create on-chain equity, and your digital self becomes sovereign. You’re not the product — you’re the asset.

As cross-border trade and digital payments evolve, stablecoins are emerging as a powerful tool for efficiency, speed, and financial inclusion. Experts will examine their potential within the Gulf’s economic landscape, exploring both regional use cases and implications for global financial systems.

Ras Al Khaimah is positioning itself as a pioneering hub for next-generation technology through progressive regulation, purpose-built free zones, and digital-first infrastructure. This discussion highlights RAK’s unique blueprint for fostering blockchain, Web3, and advanced tech enterprises.

The UAE is rapidly becoming a convergence point for high-growth sectors where Web3, gaming, and artificial intelligence intersect. Industry leaders will explore how this ecosystem enables startups, creators, and investors to scale globally from the heart of the Middle East.

AI and blockchain are converging to create smarter, more secure, and more autonomous digital ecosystems. This session explores how their combined power is reshaping data integrity, automation, and next-generation enterprise and government solutions.

Artificial intelligence is evolving from a back-office automation tool into a core catalyst for competitive advantage. Leaders will discuss how organizations can harness AI to reimagine workflows, accelerate decision-making, and unlock new value across the enterprise.

Generative and agentic AI are redefining how companies attract, convert, and retain customers through hyper-personalisation and intelligent automation. This panel showcases the tools, strategies, and real-world applications driving measurable revenue growth in modern sales and marketing organizations.

Examine national strategies, investment vehicles, flagship events and venue/infrastructure builds that are shaping MENA’s eSports industry, with the focus on policy, public-private models, event economics, and how structured leagues and large tournaments are being used to attract global partners and audiences.

Get insights how players progress from grassroots to pro, how creators and community organisers shape narratives across diverse cultures, and which digital engagement strategies (streaming, localized content, phygital fan activations) are most effective at building loyalty and monetizable communities.

How live broadcasts, streaming platforms, and interactive viewing experiences turn competitions into global entertainment events.

Explore how integrated resorts across MENA, from luxury hospitality to entertainment, are driving tourism growth, economic diversification, and world-class guest experiences.

Creating campaigns that capture attention in a crowded digital landscape and turn audiences into advocates.

Unveiling how the region’s creator economy is shifting toward performance-driven campaigns while audiences increasingly demand authentic, community-rooted content.

Integrating digital, social, and live channels for maximum reach and consistent audience engagement.

Uncover how LLMs secretly choose winners and losers in search, brand visibility, and recommendations and how to optimise for an algorithm no one else is talking about.

This panel confronts a hard truth in marketing – companies are pouring millions into physical visibility, but neglecting the online foundations that generate real, sustainable revenue. The session brings together experts in SEO, branding, digital performance, and leadership to dissect why this disconnect exists and how the smartest players are fixing it.

How entertainment companies structure payments, reconcile transactions, and manage settlements across borders while navigating tighter AML rules, rising crypto use, and MENAFATF pressure.

Using partnerships, affiliates, and collaborative strategies to boost reach and retention.

As audiences grow more sceptical, the credibility of crypto influencers is under greater scrutiny than ever before. This discussion examines the evolving relationship between creators, communities, and platforms—and what it will take for the industry to rebuild trust and accountability.

Volatile market cycles and coordinated hype can create dangerous traps for both new and experienced investors. This panel breaks down the mechanics behind pumps and dumps, offering practical strategies and risk-management insights to help participants navigate the market with confidence and discipline.

DYOR, or trust an influencer? Explore the dynamic interplay between investors and influencers, examining how each group shapes market trends, consumer behavior, and the future landscape of industries through their distinct yet interconnected roles.

As markets mature, investors are shifting focus from short-term token hype to the foundational infrastructure that will power the next generation of Web3. This panel highlights why sustainable value now lies in real utility, scalable tech, and long-term ecosystem development.

Behind every successful startup is an ecosystem of investors, advisors, and community builders working together to accelerate growth. This discussion explores how collaborative venture capital—from angels to institutional funds—creates the support networks that turn early ideas into global-scale companies.

How shared experiences – whether online platforms or workplace environments – foster loyalty, collaboration, and meaningful engagement.

Are formal performance programmes really for development, or a subtle prelude to exit? Exploring ethics, impact, and design of employee improvement initiatives.

A straight discussion on how companies adjust their public messaging across different regions. The focus is on cultural awareness, communication limitations, and staying within acceptable boundaries while still building a strong brand presence.

A provocative discussion on DEI programs, unintended consequences, and strategies for genuine inclusion without tokenism.

A look at how companies expand through strong partnerships and ecosystem thinking. The session highlights how the right alliances accelerate reach, strengthen capabilities, and open new opportunities across markets.

How platforms maintain stability, data hygiene, and reliable performance while scaling fast. The discussion focuses on the decisions and disciplines that keep products consistent as demand grows.

Exploring subconscious loops, reward triggers, and friction points that drive long-term engagement.

Designing meaningful progression systems that turn casual users into loyal participants.

Retention strategies and behavioral design that sustain engagement over months and years.

SiGMA and AIBC are both supporting emerging startups by providing opportunities to showcase projects on the expo floor and participate in the popular Pitch competition held live on stage.