AIBC EURASIA AGENDA 2025
23rd Feb
00:00 - 23:00
09:00 - 12:00
Deep Dive Dubai
Discover thrilling diving possibilities in the deepest pool in the world. This stunning underwater attraction is themed to resemble an abandoned sunken city inspired by the UAE’s rich pearl-diving heritage and will take several dives to explore. The meeting time is at 9 am (location to be confirmed), and the dive begins at 9:30 am. Strictly by invitation.
10:00 - 22:00
Vista Lounge - InterContinental Dubai Festival City
Beat the crowds and collect your badge early. Registration desks are open from 10am till 10pm.
13:00 - 16:00
Open to Premium and Platinum ticket holders only.
18:00 - 22:00
Vista Lounge - InterContinental Dubai Festival City
Take the opportunity to kickstart expanding your networking after collecting your badge, and join other delegates at our drinks reception. Open to all ticket holders.
19:00 - 23:00
From outstanding influencers, to top operators and providers, the SiGMA Eurasia Awards highlights the creative projects and ideas that have reshaped the tech and affiliate landscape. Join industry luminaries for an evening of celebration, networking, and entertainment. Strictly by invitation only and open to: platinum ticket holders, table sponsors, and paid seats.
Day 1 - 24th Feb
10:00 - 16:00
Dubai Festival City – Festival Arena
Welcome to the Eurasia conference where industry leaders, visionaries, and innovators converge to explore the latest trends, exchange insights, and shape the future of affiliate marketing and technology. Join us in exploring the forefront of innovation and navigating the boundless possibilities to redefine the landscape of these dynamic industries.
10:00 - 10:10
Olga Yaroshevsky
Managing Director
AIBC
10:10 - 11:30
Learn how seamless access, multi-currency wallets, carrier billing and advanced security measures can boosting player convenience, expanding global reach, and strengthening protection on both sides.
Delving into the intricacies of compliance and legislation surrounding crypto payments, we will explore the current regulatory landscape, the implications for businesses and consumers, and best practices for navigating this complex environment.
Unveil the importance of fast, seamless payment options and optimizing the checkout experience to enhance player satisfaction and loyalty.(Mobile wallets -> why players prefer quick payments; checkout experience - reducing friction to boost conversion rates; streamlined payments - enhancing customer loyalty).
Analyze effective monetization strategies, including dynamic pricing and payment analytics, to boost player engagement and monetization.
11:30 - 13:20
Explore how the UAE has emerged as a pivotal hub for innovation in cryptocurrency, gaming, and artificial intelligence, driving economic growth and attracting global talent through regulatory advancements and strategic investments.
With its strategic initiatives, collaboration opportunities, Dubai cultivates an innovative AI ecosystem -- learn how government, industry, and stakeholders foster sustainable growth and ethical advancements in artificial intelligence.
As technology evolves, the critical intersection of regulatory frameworks and innovative technologies emphasizes the need for robust security measures to protect users and uphold ethical standards.
The UAE's gaming industry is transforming, reflecting a bold vision for economic diversification and innovation and ensuring sustainability, integrity, and responsible growth in this dynamic sector.
RAK Digital Assets Oasis (RAK DAO), the world’s first and only Free Zone with Common Law features dedicated to digital assets companies, has become a global hub for digital assets and convenient sandbox for tech companies settling in the UAE.
Which cultural, economic, and political factors shape the evolving landscape of gaming regulations in the Middle East and North Africa? The panel will highlight both opportunities and challenges for stakeholders in the industry.
13:20 - 13:50
Join us for a remarkable showcase of the latest AI apps and tools that can be instantly used to scale business infrastructure, or simply improve your daily routines.
13:50 - 15:05
Learn more about groundbreaking AI-driven innovations in gaming that enhance player experiences and ensure responsible gaming behaviour.
Identifying the best cutting-edge tools that can enhance operational efficiency, drive innovation, and unlock new avenues for growth in tech and gaming.
From analyzing browsing patterns, to social media interactions, to delivering tailored recommendations and targeted advertisements -- explore how AI & machine learning disrupt the world of marketing.
Entrepreneurs can leverage AI tools to analyze consumer behavior and preferences through data-driven insights, enabling them to tailor their products and marketing strategies more effectively to meet the nuanced needs of their target audience.
15:05 - 15:50
Tokenized assets bridges the gap between gaming and Web3, offering innovative solutions that cater to both gaming and crypto community.
The session explores the convergence of advanced technologies, revealing how innovative startups leveraging artificial intelligence, blockchain solutions, and cryptocurrency can forge new revenue streams and disrupt gaming industry to potentially become the next billion-dollar enterprises.
10:00 - 10:05
David Ozi Borg
SiGMA Stage Host
10:10 - 11:20
Exploring how gaming platforms can enhance player security and protect personal data, while fostering trust with their communities.
A dive into the mobile-first culture and the essential strategies for engaging the region’s mobile gamers.
Discuss the role of language, culture, and local partnerships in creating games that resonate with MENA's diverse audiences.
Examine key audience insights, industry trends, and the compliance pathways businesses must navigate to thrive in the region’s shifting environment.
11:20 - 12:40
How gaming brands can create seamless shopping experiences within platforms like Instagram, TikTok, and YouTube to boost conversions and drive sales.
Using metaverse to engage customers in innovative ways, offering insights on digital experiences, virtual branding, and cross-platform engagement.
Find out how to craft localized campaigns tailored to the region's cultural and demographic nuances, as well as navigating mobile optimizations specific to the UAE market.
Dive into how using machine learning, chatbots, and predictive analytics to optimize player journeys and boost engagement.
12:40 - 13:55
13:55 - 15:10
Get behind the scenes of influencer campaigns and uncover the often-overlooked metrics that can make or break your marketing strategy.
Learn the art of transforming influencer partnerships into genuine connections that drive trust and deep audience engagement.
Unveil how to stay compliant, ethical, and transparent in influencer marketing to avoid legal pitfalls and reputational damage.
Leverage smaller, highly engaged creators to craft authentic and impactful marketing campaigns that resonate with targeted audiences.
15:10 - 15:55
Explore how game-inspired strategies are transforming industries like education, tech, and AI, creating lucrative opportunities for investment and startup growth.
Mona Motwani
Founding Venture Partner
Ixia Capital
An eye-opening discussion on digital transformation and payment innovations redefining the gaming experience in MENA.
10:00 - 18:00
Dubai Festival City – Festival Arena
Known for its buzzing vibe, the expo is open to all ticket holders.
18:00 - 20:00
Vista Lounge - InterContinental Dubai Festival City
Join us for an evening of networking over refreshing drinks, fostering connections and collaboration in a relaxed atmosphere. Open to Platinum ticket holders only.
19:30 - 22:30
Gather ’round for an evening of delectable delights and delightful company at our dinner, where flavors and conversations intertwine for a memorable culinary experience. Strictly by invitation and open to Premium and Platinum ticket holders.
Day 2 - 25th Feb
10:00 - 16:00
Dubai Festival City – Festival Arena
Welcome to the Eurasia conference where industry leaders, visionaries, and innovators converge to explore the latest trends, exchange insights, and shape the future of affiliate marketing and technology. Join us in exploring the forefront of innovation and navigating the boundless possibilities to redefine the landscape of these dynamic industries.
10:00 - 10:10
Olga Yaroshevsky
Managing Director
AIBC
10:10 - 11:30
The play-to-earn crypto gaming space has encountered a number of obstacles, with over 30% of announced blockchain-based games being either cancelled or discontinued in 2023. Community engagement, asset ownership, and hybrid approaches that bridge the Web2 and Web3 gaming worlds could dictate potential future success.
What's the difference in reality? Explore transformative potential of technologies in creating immersive gaming experiences and fostering vibrant virtual communities.
10:00 - 18:00
Dubai Festival City – Festival Arena
Known for its buzzing vibe, the expo is open to all ticket holders.
18:00 - 20:00
Vista Lounge - InterContinental Dubai Festival City
Join us for an evening of networking over refreshing drinks, fostering connections and collaboration in a relaxed atmosphere. Open to Platinum ticket holders only.
19:30 - 22:30
22:00 - 04:00
Papa Dubai
Wrap up the SiGMA event by joining us for some fun at our closing party! For entrance, please present your badge, wristband, or ticket at the door. Open to Platinum ticket holders only.
Day 3 - 26th Feb
00:00 - 23:00