Eurasia Roadshow Agenda

Why exaggerated promises and empty narratives are killing trust, and what realistic, sustainable crypto marketing should look like in 2026.

Performance is driven by people, not headcount. This panel examines how leaders build trust, alignment, and accountability within lean or growing teams, using clear incentives, effective communication, and practical tools to drive sustainable performance and execution.

As cross-border trade and digital payments evolve, stablecoins are emerging as a powerful tool for efficiency, speed, and financial inclusion. Experts will examine their potential within the Gulf’s economic landscape, exploring both regional use cases and implications for global financial systems.

In a hyper-digital world, the true asset is you. This keynote explores how tokenisation will turn identity, skills, and reputation into tradable value, shifting power from institutions to individuals. Your credibility can earn yield, your actions create on-chain equity, and your digital self becomes sovereign. You’re not the product — you’re the asset.

This panel examines how scalable payments, robust infrastructure, and institutional-grade capital are converging to shape the next generation of digital asset ecosystems, enabling broader adoption and real-world utility across global markets.

As digital payments diversify, orchestration is becoming key to unifying multiple methods, gateways, and currencies. This panel looks at how smarter infrastructure enables seamless user experiences, real-time settlements, and greater financial inclusion across global and emerging markets.

Tokenizing real-world assets promises unprecedented liquidity, transparency, and access — but also raises questions about regulation and long-term viability. This panel uncovers where genuine opportunity meets overhyped narrative, helping investors and builders separate sustainable innovation from short-lived trends.

In her speech, famous entrepreneur and inspirational figure Sara Al Madani focuses on the leadership mindset and strategic capabilities required to succeed in fast-developing ecosystems like the UAE, drawing lessons from global markets and emerging technologies.

Dr. Marwan Alzarouni, a globally recognized leader in innovation and digital transformation, will deliver a keynote speech sharing his insights on emerging trends shaping the future of technology, finance, and blockchain. Attendees can expect an inspiring session filled with forward-looking perspectives, thought-provoking ideas, and practical takeaways for navigating a rapidly evolving digital landscape.

Ras Al Khaimah is positioning itself as a pioneering hub for next-generation technology through progressive regulation, purpose-built free zones, and digital-first infrastructure. This session highlights RAK’s unique blueprint for fostering blockchain, Web3, and advanced tech enterprises.

As global markets navigate new digital-asset frameworks, the balance between innovation and regulation has never been more critical. This discussion examines the evolving legal landscape, highlighting both the hurdles and the strategic opportunities for businesses operating in Web3.

In his keynote address, H.E. Maher Al Kaabi explores how artificial intelligence, data, and emerging technologies are shaping smarter, more resilient economies. Drawing on insights from large-scale enterprise and strategic governance, he highlights how innovation, digital transformation, and forward-thinking leadership can drive sustainable economic growth and future-ready development.

Dubai is rapidly emerging as one of the world’s most dynamic centers for blockchain innovation, attracting leading exchanges, protocols, and investors. This panel explores how the UAE’s regulatory vision, infrastructure, and global openness are reshaping the future of digital assets and digital innovation.

This keynote explores how emerging technologies are transforming the way investments are identified, evaluated, and scaled across global markets. The session will highlight the role of digital innovation in unlocking new opportunities, driving efficiency, and shaping future-ready investment ecosystems.

Get insights how players progress from grassroots to pro, how creators and community organisers shape narratives across diverse cultures, and which digital engagement strategies (streaming, localized content, phygital fan activations) are most effective at building loyalty and monetizable communities.

Examine national strategies, investment vehicles, flagship events and venue/infrastructure builds that are shaping MENA’s eSports industry, with the focus on policy, public-private models, event economics, and how structured leagues and large tournaments are being used to attract global partners and audiences.

Discover how the UAE’s strategic position, multicultural workforce, and forward-looking business environment make it a thriving hub for international partnerships and sustainable growth.

As AI reshapes decision-making, markets, and human autonomy, the keynote examines who holds ethical authority over artificial minds and what responsible governance must look like before control quietly slips away.

Explore how integrated resorts across MENA, from luxury hospitality to entertainment, are driving tourism growth, economic diversification, and world-class guest experiences.

Creating campaigns that capture attention in a crowded digital landscape and turn audiences into advocates.

Unveiling how the region’s creator economy is shifting toward performance-driven campaigns while audiences increasingly demand authentic, community-rooted content.

Uncover how LLMs secretly choose winners and losers in search, brand visibility, and recommendations and how to optimise for an algorithm no one else is talking about.

This panel confronts a hard truth in marketing – companies are pouring millions into physical visibility, but neglecting the online foundations that generate real, sustainable revenue. The session brings together experts in SEO, branding, digital performance, and leadership to dissect why this disconnect exists and how the smartest players are fixing it.

Using partnerships, affiliates, and collaborative strategies to boost reach and retention.

How entertainment companies structure payments, reconcile transactions, and manage settlements across borders while navigating tighter AML rules, rising crypto use, and MENAFATF pressure.

This panel brings together female leaders from emerging tech, business, and entrepreneurship to discuss leadership, strategic decision-making, and building sustainable growth in fast-evolving sectors such as blockchain, AI, and digital innovation.

This panel brings together insights from business leaders, policymakers, and investors to examine how artificial intelligence is accelerating global economic growth. The discussion will explore AI’s impact on competitiveness, regulation, capital allocation, and long-term value creation across markets and industries.

Today, around 716 million people own crypto, yet only 40–70 million are truly active users. Most daily activity metrics still count wallets, not real humans. Matthias Mende breaks down what this gap actually means, why wallet-centric experiences are capping mass adoption, and how the next wave of Web3 use cases will finally change that.

As audiences grow more sceptical, the credibility of crypto influencers is under greater scrutiny than ever before. This discussion examines the evolving relationship between creators, communities, and platforms—and what it will take for the industry to rebuild trust and accountability.

This panel explores how prediction markets are reshaping peer-to-peer trading, examining their role in price discovery, decentralization, and the future of market participation across crypto and beyond.

DYOR, or trust an influencer? Explore the dynamic interplay between investors and influencers, examining how each group shapes market trends, consumer behavior, and the future landscape of industries through their distinct yet interconnected roles.

As markets mature, investors are shifting focus from short-term token hype to the foundational infrastructure that will power the next generation of Web3. This panel highlights why sustainable value now lies in real utility, scalable tech, and long-term ecosystem development.

Behind every successful startup is an ecosystem of investors, advisors, and community builders working together to accelerate growth. This discussion explores how collaborative venture capital—from angels to institutional funds—creates the support networks that turn early ideas into global-scale companies.

Join us for a remarkable showcase of the latest AI apps and tools that can be instantly used to scale business infrastructure, or simply improve your daily routines.

How to position yourself so everyone wants a piece of you.

As organisations face high turnover, fast nationalisation targets, and a young, mobile workforce, learn how HR leaders design workplace communities, through culture, rituals, digital tools, and leadership behaviours, that drive retention, collaboration, and long-term commitment beyond compensation alone.

A provocative discussion on DEI programs, unintended consequences, and strategies for genuine inclusion without tokenism.

An honest journey through illness, recovery, entrepreneurship, and endurance sport, showing how confidence is built through consistency, mindset, and self belief rather than perfection.

In a market where people trust people more than logos, this talk shows how entrepreneurs build personal brands that translate into credibility, partnerships, and measurable business growth: offering a clear, repeatable framework for turning personal stories into long-term professional capital.

Please note that this keynote session will be conducted in Russian. Обратите внимание, что данная сессия будет проводиться на русском языке.

Breaking down a comprehensive playbook on TikTok opportunities for entertainment industry, covering geographies, products, processes, and moderation.

How platforms maintain stability, data hygiene, and reliable performance while scaling fast. The discussion focuses on the decisions and disciplines that keep products consistent as demand grows.

Designing meaningful progression systems that turn casual users into loyal participants.

Unlock the future of entertainment advertising – where premium streaming media meets AI-driven targeting to turn engaged viewers into loyal players.

SiGMA and AIBC are both supporting emerging startups by providing opportunities to showcase projects on the expo floor and participate in the popular Pitch competition held live on stage.