Simon Burell

Over 25 years in sports data, media, gaming and sports betting – a proven product, business & strategic developer, he has extensive experience working across established and emerging markets with brands, rights holders, gaming operators and media companies. From launching the first ever pan-European live score service in the late 90’s, launching and it’s online sportsbook in the dotcom boom to devising products such as the iCard for RacingUK and Wayin social aggregation and amplification platform. Now running LiveScore Group’s African betting operation in Nigeria, he has previously headed up the digital, business development and marketing departments for the largest pan-African lottery and sports betting operator, Editec and was also COO of the emerging markets (Latam, Africa & the Balkans) division of a large Asian gaming group.