Sandi Bitenc

Sandi Bitenc

Sandi Bitenc’s love for technology began at the early age of 6. As a young kid, Bitenc used to get sick frequently and still hadn’t discovered his talent for sports, so when he got his first computer – a Commodore – he was immediately hooked.

Since then, our CEO began spending most of his free time around computers, and despite ending up choosing Economics as his business degree, Sandi was always linked to different projects where he could grow his computer skills, having even delved into software development at one point.

By 1999, at only 19 years old, Sandi Bitenc started his first enterprise – a hosting and domain registration company that later developed into the biggest in the Adriatic region and evolved into a proficient software development and marketing agency.

Stepping into Crypto

Ever since Sandi Bitenc heard about crypto and the blockchain, he became amazed by the technology and its applications and began studying it and trying to learn everything about it. His first experience with blockchain technology was in a gaming-related company where he needed to use Bitcoin to pay for fees. Sandi quickly realized he still had much to learn about the industry, started reading all about blockchain and got hooked on the idea of a financial revolution presented in the Bitcoin Whitepaper.

Bitenc immediately started learning about how blockchain technology works and with his background in economics got himself involved with a few well performing startups. He’s currently running multiple validator nodes and is invested in more than a dozen crypto projects.

He entered the NFT and Gaming space in early 2020. Sandi Bitenc likes to analyze projects and advise projects, especially on their tokenomics and strategic planning. Thanks to his increasing knowledge, he kept on getting approached by different projects to help with tokenomics and planning. In 2021, Sandi Bitenc finally decided to take on the lead role in 3air, a company he thinks will have a great impact on the world.

His main advantage in the crypto space is the in-depth understanding of the blockchain technology, development and leadership experience and his extensive economics background. That helps Sandi to have a high level overview that not many in the space possess.

It is not enough to have a good product and good developers for a successful project. The token reacts on similar principles as a whole macroeconomy. In a sense you could say running a successful crypto project includes almost all the aspects of running a government of a country, just on a smaller scale.


3air brings African users online and into the crypto and blockchain space. Initially, 3air solves the connectivity issues faced on the world’s second-largest continent by population, using a proprietary solution that provides high-speed broadband internet wirelessly. 3air will provide users with a reliable connection to the outside world and ensure they’re included in the global educational, health, financial, and business economies. Imagine what this means for the unconnected?

The 3air platform gives users the tools to transact and earn an income: online payments, DeFi, NFT ownership, Learn-to-Earn & Play-to-Earn modules, staking & token rewards and more. 3air’s goal is to educate and empower all users to use blockchain to grow and manage their wealth.