Mikael Hansson is the Founder and CEO of Enteractive, the leading player reactivation company driving revenues for iGaming brands across the world. He graduated from LIU, Sweden, with a Masters of Science in Industrial Engineering and Management, and previously held the position of CFO for a large Swedish company. He has been living in Malta since 2009, when he set up the Enteractive brand to support player retention and reactivation for the growing iGaming sector. Leading Enteractive’s unique ability to connect with players directly on a one-to-one level, Mikael is passionate about increasing the level of personalisation between iGaming brands and their players. As a champion for sustainability and longevity in the sector, he is instrumental in promoting growth and player retention alongside responsible gambling measures for players.