Melanie Mohr is a Berlin-based entrepreneur with 20 years’ experience in media, marketing and mobile applications. In 2016 she founded YEAY – the leading community for Generation Z to share honest recommendation videos with one another about the lifestyle products they love. In 2018 she became the founder and CEO of the WOM Protocol, the blockchain company helping brands tap into peer-to-peer recommendations, and digital publishers monetize their platforms in a user-friendly way through word-of-mouth content. Melanie is a four-time founder and a strong female presence in the tech and blockchain scenes. She is a member and Global Chapter Chair of the prestigious H2 network as well as a Chapter Lead of the Disruption Disciples. Melanie is a frequent speaker at tech, blockchain and marketing events around the world.