John Gordon

John Gordon is the CEO of Incentive Games, an Edinburgh-based provider of both Free-To-Play and Pay-To-Play games. John has spoken and panelled at conferences such as ‘Betting on Sports’ and ‘Betting on Football’ and various events across Asia. He is often invited for his expertise in streamlining the process of customer acquisition, retention and monetisation and discussing effective methods of tapping into the Millennial market of generations Y and Z.