Daniele Alfonso

For over 15 years Daniele has been at the leading edge of iGaming and Digital Marketing, helping operators to navigate the risks and customer experience challenges involved in safely transacting with customers in the digital channels. From the early days, specialising in Customer & User Experience, then through internet and digital marketing companies, using data assets and content to maximise the players and users’ journey, and now with iovation Daniele continues the career theme of ‘making the internet a safer place’. Daniele has helped hundreds of companies to realise and exploit their digital channels, enabling their customers to deliver service and experience excellence. Daniele’s expertise stemming from the years of experience with Flixmedia, Racing Post and now iovation has covered players authentication, omnichannel betting and Fraud Prevention. In an industry where abusers and fraudsters must be stopped while keeping the players’ journey frictionless, Daniele’s knowledge and understanding has been crucial to client’s projects and process success.