Alexander Martin is the CEO of SKS365, an authorized sport betting and gaming operator, one among the leaders in the Italian betting market, where it operates under the Planetwin365 brand. Alexander was previously Chief New Media Officer and Executive Board Member of Gauselmann AG, holding the positions from 2014 to 2018. He brings a career of experience in both strategic leadership as well as sports betting, online gaming and digital transformation in multinational companies. Prior to 2014 he spent 15 years as Top Management Consultant at A.T. Kearney. During his long-standing international advisory activities he developed and established new business models in companies and markets inter alia on the basis of modern technologies.