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Serena Williams joins star-studded investment team in Bitcoin Rewards startup Lolli

Lolli is a bitcoin reward company that has received the backing of a number of influential people including Serena Williams, Ashton Kutcher and MrBeast

Lolli, a bitcoin reward company, has raised over $5million from a team of celebrity investors.

An announcement on Wednesday stated that Lolli's pre-Series A round includes Serena Williams' Serena Ventures, the tennis player's husband Alexis Ohanian's Seven Seven Six and well known YouTuber MrBeast's management company - Night Media.

Serena Williams - AIBC News

Influencers that make up the rest of the team are:

  • Casey Neistat
    Casey Neistat - AIBC News
  • Phil DeFranco
    Phil Defranco - AIBC News
  • Cody Ko
    Cody Ko- AIBC News
  • Noel Miller
    Noel Miller - AIBC News
  • Ian Borthwick
    Ian Brothwick - AIBC News
  • Gabriel Leydon
    Gabriel Leydon - AIBC News(1)(1)

However, these are not the only stars involved in Lolli as last year the bitcoin reward company raised over $3million. The seed round was led by PathFinder and included MichellePhan, Ashton Kutcher and Coindesk owner - Digital Currency Group.

Ashton Kutcher - AIBC News

About Lolli

Lolli is a company that entices customers to go and shop at its partners stores via bitcoin rewards sent to a wallet. It boasts over 1,000 merchants and 250k users.

Alex Adelman, the Lolli co-founder, states that the company currently offers an average of 7% bitcoin rewards at Kroger, Microsoft, Booking.com and Ulta, earning over $3M in bitcoin rewards.

“We started out with the idea of educating people about bitcoin. So we just attached it to something that everybody does: shop. People think about investing when they think about bitcoin, but there’s probably less than 1% of the world that would consider themselves investors. Everybody would consider themselves a shopper.”

Adelman added that the end goal is giving customers financial empowerment and financial inclusion, which resulted in Serena Williams supporting Lolli.

In a statement the world famous tennis player - Serena Williams:

“I’m excited to announce my investment in Lolli, a company on a mission to make bitcoin more accessible. Earning and owning bitcoin is a step towards financial inclusivity for all people.”

About AIBC Dubai:

AIBC UAE will take place on the 25th to 26th May, 2021, in the emirate of Dubai. The event will bring together key brands and individuals from the converging sectors of AI, blockchain, IoT, Quantum Tech to discuss and shape the future of emerging tech.

It is one of the leading events globally for blockchain, AI, crypto, and other emerging technologies, and gathers together an elite selection of delegates, policymakers and thought leaders from across the globe. Such international recognition has helped propel AIBC Summit become a favourite on the world circuit for emerging tech conferences and expos.

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