Lolli is a bitcoin reward company that has received the backing of a number of influential people including Serena Williams, Ashton Kutcher and MrBeast
Lolli, a bitcoin reward company, has raised over $5million from a team of celebrity investors.
An announcement on Wednesday stated that Lolli's pre-Series A round includes Serena Williams' Serena Ventures, the tennis player's husband Alexis Ohanian's Seven Seven Six and well known YouTuber MrBeast's management company - Night Media.
Influencers that make up the rest of the team are:
- Casey Neistat
- Phil DeFranco
- Cody Ko
- Noel Miller
- Ian Borthwick
- Gabriel Leydon
However, these are not the only stars involved in Lolli as last year the bitcoin reward company raised over $3million. The seed round was led by PathFinder and included MichellePhan, Ashton Kutcher and Coindesk owner - Digital Currency Group.
Lolli is a company that entices customers to go and shop at its partners stores via bitcoin rewards sent to a wallet. It boasts over 1,000 merchants and 250k users.
Alex Adelman, the Lolli co-founder, states that the company currently offers an average of 7% bitcoin rewards at Kroger, Microsoft, Booking.com and Ulta, earning over $3M in bitcoin rewards.
“We started out with the idea of educating people about bitcoin. So we just attached it to something that everybody does: shop. People think about investing when they think about bitcoin, but there’s probably less than 1% of the world that would consider themselves investors. Everybody would consider themselves a shopper.”
Adelman added that the end goal is giving customers financial empowerment and financial inclusion, which resulted in Serena Williams supporting Lolli.
In a statement the world famous tennis player - Serena Williams:
“I’m excited to announce my investment in Lolli, a company on a mission to make bitcoin more accessible. Earning and owning bitcoin is a step towards financial inclusivity for all people.”
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